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44 Cards in this Set

  • Front
  • Back

COMMUNICATION

pivotal role in h. devt.

media

plural form of medium, refers to the tool people use to mediate or facilitate the the transfer of comm. between a sender and a receiver

smcr-e model

model

mass media

reaches a large audience

media exposure

leads to changes in how people or interact in society

media

refers to credible sources and current info

information

studies experiences or instructions

aim of media

to build active rather than passive consumers of media

information literacy

a set of abilities which require indis to recognize when info is needed and to locate evaluate

media and information literacy

ability to access anaylze evaluate and create info

technological determinism

theory that believes tech is a steering factor in how society develops

tribal age

oral communication

acoustic space

simultaneous interplay of all senses

rational/ pictorial space

uniform sequential and creates a closed worled with none of the rich resonance of thw tribal echoland

age of literacy

installing sight at the head of hierarchy of senses

hieroglyphs

early writing forms of egytian babylonian etc

print age

highlighted by gutenberg press or movable type

industrial age

markwd by transition in manifucturing processes

electronic age

dominance of the electronic media telegpraph radio film telephone

new media

interactive and requires 2 way comm.

umalokohan

town crier / walking bulletin

sabi

maxim

bugtong

riddle

kumintong

war song

tutul

folk tale

darangan

epic poetry

doctrina christiana

first book, dealing with christian doctrine

aviso al público

1st spanish sheet of info

del superior gobierno

1st regular newspaper

la esperanza

1st newspaper distributed daily in the ph

diaro de manila

used by the katipuneros

la solidaridad

reformisrs from thw propaganda

kalayaan

ofcl organ of the katipunan

la libertad & el heraldo de iloilo

propelled nationalism in filos

pertierra

introduced motion picture

antonio ramos

opened a movie house

kzkz

first radio station

information

knowledge that a person gets from someone / something

data

unstructured facts and figures

knowledge

human understanding of a subject matter

privacy

state of being alone / away from public attention

accuract

correctness of info

plagiarism

use ideas of other person as if it were yours

boolean logic

allows a seatcher to communicate to a databases specific relationships between keywords