Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
50 Cards in this Set
- Front
- Back
What was the original motivation for developing the Internet?
|
Military-government project
|
|
Which two developments were key to the Internet's marketability?
|
Microprocessors and fiber-optic cable
|
|
What is the difference between the Internet and the Web?
|
None of the options is correct.
|
|
The data-linking feature that allows Internet users to skip directly from a highlighted word to a related file in another computer system is called _______.
|
hypertext
|
|
Which invention brought the Internet to mass audiences?
|
Web browsers
|
|
According to the textbook, what is the most popular search engine?
|
Google
|
|
According to the textbook, which of the following technological advances have contributed to the rise of media convergence?
|
All of the options are correct.
|
|
Which one of the following is an example of media convergence?
|
The use of computers to access different forms of traditional media, like books and movies
|
|
What is spyware and what does it do?
|
It is a computer program that is secretly bundled with other software and then allows
someone to collect private information. |
|
What does the term digital divide refer to?
|
The ability of the rich to have access to the latest information technology while the poor do
not. |
|
Thomas Edison made his first sound recordings on a cylinder wrapped in tinfoil.
|
True
|
|
In the 1920s, many radio stations went off the air because they couldn't afford to pay for the rights to broadcast recorded music.
|
True
|
|
Sometimes called the first integrationist music, rock and roll blurred all sorts of cultural, class, and geographic boundaries.
|
True
|
|
Payola is the practice of record promoters paying deejays to play certain songs on the air.
|
True
|
|
Which of the following musical genres were at one time banned or suppressed?
|
All of the options are correct.
|
|
Emile Berliner's invention of ______ was significant because it allowed for mass reproduction of sound recordings and for labeling, which enabled the development of a star system.
|
flat disks
|
|
The biggest seller of recorded music in the United States is ______.
|
iTunes
|
|
What might be an example of “music in the cloud”?
|
An online music service that lets you listen to music without actually buying the songs
|
|
Which of the following is the correct chronological order (oldest to newest) in which musical genres first became popular?
|
Jazz, rock, punk, hip-hop, grunge
|
|
The term ______ refers to the economic situation in which a few firms dominate an industry.
|
oligopoly
|
|
During his lifetime, Nikola Tesla received much recognition for his wireless inventions.
|
False
|
|
AM is better than FM for playing music because of its greater clarity and fidelity.
|
False
|
|
The Top 40 format refers to the forty most popular hits in a given week as measured by record sales.
|
True
|
|
Country is the most popular radio format today.
|
True
|
|
Reginald Fessenden is credited with making the first ______, on Christmas Eve in 1906.
|
voice broadcast
|
|
Which event led to the Radio Act of 1912 (which required most large ships to carry wireless technology)?
|
The sinking of the Titanic
|
|
The act that first emphasized that broadcasters did not own their channels but were granted licenses provided they operated in the “public interest, convenience, or necessity” was the
|
Radio Act of 1927
|
|
When the radio industry was forced to reorganize in the 1950s, which of the following was not among the changes made?
|
A move to reach national audiences
|
|
Which of the following technologies did not cause major changes in the radio industry?
|
The telegraph
|
|
The transistor made radio receivers ______.
|
portable
|
|
Idahoan Philo T. Farnsworth is credited with transmitting the first TV picture electronically when he was only twenty-one years old.
|
True
|
|
Reality TV shows cost more for networks and cable to make than sitcoms or dramas.
|
False
|
|
The ability to stream TV shows on devices like smartphones and the iPad hasn't changed consumers' viewing habits much.
|
False
|
|
Rating refers to the percentage of households watching a given show out of all households watching television at a given moment in time.
|
False
|
|
A program's share is the percentage of TV sets tuned to the program in comparison to the overall number of TV sets in use at the time.
|
True
|
|
Comcast is the nation's largest cable TV system operator.
|
True
|
|
In 1965, the FCC established must-carry rules, which ______.
|
required cable operators to carry local TV broadcasts
|
|
What is the difference between a common carrier and an electronic publisher?
|
A common carrier must offer at least part of its services on a first-come, first-served basis;
an electronic publisher can pick and choose its channels. |
|
Although some media critics disagree about the terminology, smartphones and other mobile devices used to watch videos are sometimes referred to as ______.
|
fourth screens
|
|
Which of the following is the best way to erase the losses of deficit financing for a TV show?
|
Selling the program into rerun, or off-network, syndication
|
|
Why was Edwin S. Porter's 1902 film The Life of an American Fireman important?
|
It was the first to use editing and close-ups as narrative-building techniques.
|
|
Adolph Zukor formed the Famous Players Company in 1912 to ______.
|
exert control over movie production
|
|
Mary Pickford was ______.
|
instrumental in raising the salaries of film actors
|
|
When a studio engaged in block booking, it ______.
|
required exhibitors to book a large number of new or marginal pictures in order to get the
movies they really wanted |
|
Which of the following is not one of the original five major studios that once dominated the film business?
|
Disney
|
|
Which film was the first successful talking motion picture?
|
The Jazz Singer
|
|
Which statement best reflects a current trend in movie viewing?
|
Consumers are increasingly streaming movies via the Internet instead of renting videos.
|
|
Which of the following is an Internet distribution service for television shows and movies?
|
Netflix
|
|
Examples of genres include comedy, drama, romance, and action/adventure.
|
True
|
|
Hollywood produces the most movies of any film industry in the world.
|
False
|