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7 Cards in this Set

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Projective tests in which the interviewer says a word and the respondent must mention the 1st thing that comes to mind.
Word Association Tests
Projective tests in which respondents complete sentences or stories in their own words.
Sentence/Story Completion Tests
Projective tests in which the respondent fills in the dialogue of 1 or 2 characters in a cartoon.
Cartoon Tests
Projective technique in which a respondent sorts photos of different types of people, identifying those people she or he feels would use the specified product or service.
Photo Sort
A projective technique in which respondents draw what they are feeling or how they perceive an object.
Consumer Drawings
A projective technique in which respondents are required to tell stories about their experiences.
Storytelling
A projective technique in which the interviewer learns about respondents feelings by asking them to answer for a 3rd party, such as "your neighbour" or "most people".
3rd Person Technique