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8 Cards in this Set
- Front
- Back
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Promotion
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Communicating info between seller and potential customers
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Personal Selling (Sales Manager)
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DIRECT spoken communication between sellers and pot. cust
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MASS Selling (AD managers)
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Comm. w/ LARGE #s at same time
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Publicity (PR manager)
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UNPAID form of presentation
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Sales Promotion (Sales Promotion Manager)
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Promotional activities other than advertising, publicity, and personal selling. TRIAL
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Traditional Communication Process:
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Source-Encoding-Message Channel-Decoding-Reciever *noise* throughout
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Consumer Initiated Comm Proccess:
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Consumer-Search-Message Channel-Select Topic-Source's Message-Consumer *noise* throughout
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DIRECT response promotion
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Want Immediate Feedback
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