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59 Cards in this Set
- Front
- Back
commonplace
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existing in many places, повседневно
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take a note
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notice
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cynically
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elieving that people are only interested in themselves and are not sincere: ценично
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a ploy
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part of a clever marketing ploy that had been pre-arranged with: уловка
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assess
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estimate: оценивать Assess the importance of the products in the movie.
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be biased
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make unfair judgement: The newspapers gave a very biased report of the meeting. быть предвзятым
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apparent
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obvious: очевидный
No apparent advantage for having the product play a role in the story of movie. |
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opt for
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choose: The type of product placement an advertiser opts for should depend on their marketing goals
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diverge
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separate and go in different directions: Views concerning the ethics of advertising aimed at children diverge widely in Europe.
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restriction
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a law or rule that limits what you can do
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ban
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forbid: ban ON smth
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approval
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he feeling of having a positive opinion of someone or something
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conglomerate
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a company that owns several smaller businesses whose products or services are usually very different: The multinational conglomerate selling the candy.
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fast-forward
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If you fast-forward a recording, or if it fast-forwards, you make it play at very high speed so that you get to the end or a later part more quickly:
Fast-forward through commercials |
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relying on sb/smth
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Advertisers relying more heavily on product placement to
show off their wares(product). |
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to lure
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the quality or power that something or someone has that makes them attractive: заманивать
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awareness
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осведомлённость. If you want to built awareness of a brand, it is probably best to opt for a placement
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preferences
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If you just want to reinforce preferences for a well-known brand, it is probably not necessary to go to that expense.
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existence
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the fact of something or someone existing: существование
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varies
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меняется
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credulity
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willingness to believe that something is real or true, especially when this is unlikely: take advantage of natural credulity and sense of loyalty on children
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exhort children to purchase
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urge children to buy
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to abound
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изобиловать: to exist in large number or quantities
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in abundance, be abundant
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в изобилии, We had wine in abundance.
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significant influence
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Teens have significant influence on family purchases.
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have branded
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забрендить: Once they have "branded" a child, he or she is likely to be a customer for life, or from "cradle to grave".
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from "cradle to grave"
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for all life
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glean information
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obtain information: собирать инфо
Companies glean important demographic info about kids spending habits from seemingly innocuous internet "quizzes" and "surveys". |
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spendings habits
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покупательские привычки
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seemingly
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казалось бы
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innocuous
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harmless
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twenty-four seven
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Marketing comes to kids from all directions, twenty- four seven.
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capitalize on
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take advantage of; получить выгоду.
They know how capitalize on important teenage issues and anxieties, like body image, peer acceptance, coolness, and a need of power. |
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anxieties
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feeling of worry about smth
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peer acceptance
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взаимовосприятия среди сверстников
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repeatedly
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many times
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geared towards
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направленная на: They use these themes repeatedly in advertising geared towards kids and teens.
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inappropriate
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unsuitable: Marketers also often hone in on themes and attitudes that parents might find inappropriate or offensive, like sex or alcohol and drug use, further escalating the "coolness factor" of the product.
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convince
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убеждать: A successful ad convinces the viewer that they have a problem that needs fixing, and then proposes to offer the solution, which just happens to be product they are selling.
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unwittingly
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without been aware of: невольно: Many kids unwittingly buy into that message, and as a result, end up being hypercritical of themselves because they do not fit a certain "image" that they believe necessary for their happiness
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appearance
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the way they look on the outside
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excess
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more than is necessary: излишек: They are surrounded by images of excess and the idea that buying "things" will bring them satisfaction.
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gratification
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satisfaction: They are given things easily and rarely have delay gratification.
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implies
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поразумевает: Is the product really going to have the impact that the ad implies?
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take a stroll to
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take a walk
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be assailed
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be attacked: not being assailed by the sights of bilbords
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astounding
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so surprising that it is difficult to believe:
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dilapidated
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ветхий: The city that revealed itself from beneath the commercial sheen has shown itself to be both beautiful and dilapidated.
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vehement
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forceful:
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spur
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encourage to work harder. The law also spurred building owners to renovate their buildings with funding from the city.
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a blight
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sth that has a bad effect. It is a blight on our city to have many outdoor advertising.
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predict
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forecast, foretell:
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dire consequences
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очень плохие последствия: Advertisers, who bitterly fought to block the law and predicted dire consequences on the regional economy, have quickly adapted.
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buzzword
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words that have become fashinoble
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enhance
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increase: It can be delivered by word of mouth or enhanced by the network effects of the Internet
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vitally
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extremely: The coice of language to convey specific messages with the intention of influencing people is vitally important.
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convey
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to make ideas known, communicate
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detergent
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liquid or powder that helps to remove dirt: An advertisement for detergent may say "It gets clothes whiter", but whiter than what?
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compound words
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составные слова
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