Marketing Exam, Quiz 1

Front 1

Whirlpool combines metal, rubber, and other componets in the production of appliances. In doing so the company creates ______ Utility

Back 1

Form

Front 2

Fame-us is a talent hunt agency focusing on the youth looking ti enter Hollywood. As part of their marketing strategy, Same-us would generate tim and place utility by:

Back 2

Launching roadshoes across cities and conduct talent hunts at campuses during Thanksgiving.

Front 3

The organizational function and set of processes that creates, communicates, and delivers value to customers and manages customer relationships in ways that benefit the organization and its stakeholder is called

Back 3

Marketing

Front 4

If a company such as JB Trucking wanted to avoid marking myopia, it should define its business as:

Back 4

a provider of transportation solutions

Front 5

Melissa is a campaigning for Janet, her friends, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa's effort is an example of ____ Marketing

Back 5

Person

Front 6

State Bureaus of touism and conventions typically engage is _______________ Marketing

Back 6

Place

Front 7

A music star promotes her converts, but also uses her concerts to promote a charitable cause. This is an example of a combination of _,_, & _ makreting respectively

Back 7

Person, event, cause

Front 8

Which of the folling is a combination of person, cause, and orgacization marketing?

Back 8

Angelina Jolie's role as UN goodwill ambassador for refugees

Front 9

When did relationship marketing emerge?

Back 9

1990s, with the evolution of the traditional marketing concept

Front 10

Many hotel chains offer free stays and other perks to repeat customers. This in an example of:

Back 10

Relationship Marketing

Front 11

An example of interactive marketing would be

Back 11

Buyer-seller communication through the internet and virtual reality kiosks

Front 12

A biotechnology company and a university medical school work to develop a new drug to treat arthristis. This in an example of

Back 12

A strategic alliance

Front 13

buying and selling are:

Back 13

The two exchange functions of marketing

Front 14

The facilitating functions of marketing include

Back 14

securing marketing information and financing

Front 15

Marketers are responsible for 8 universal marketing functions, which fall into 3 categories. Which of the following is not one fo rthe categories of marketing functions?

Back 15

Servicing