Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
The average city dweller is exposed to how much advertising messages every day
|
More than 3000
|
|
What are the six types of print media
|
Newspaper advertising, magazine advertising, direct mail advertising, directory (yellow and white book) advertising, outdoor (buildboards) advertising, transit advertising
|
|
What are the five types of Internet advertising
|
Opt in email ads, banner and search engine ads, rich media and video ads, social media advertising, Podcast blogs
|
|
What are the 8 types of specialty media
|
Books, calendars, magnets, pens, pencil, shirts, caps, bags
|
|
What are the 12 other advertising medias
|
Digital billboards, on screen movie theater ads, bathroom stalls, RSS news feed, Twitter, Facebook, iPods, cell phones, laptops, video games, vlogs, web logs
|
|
What other keep times in media measurement
|
Audience, frequency, impression, cost per thousand (CPM)
|