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16 Cards in this Set
- Front
- Back
Ethics
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The moral principles or values that generally govern the conduct of an individual or a group
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Morals
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The rules people develop as a result of cultural values and norms
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Ethical development has three levels
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1) Preconventional morality
2) Conventional morality 3) Postconventional morality |
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Preconventional Morality
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Most basic level. Childlike. It is self-centered, selfish and based on what will be immediately punished or rewarded.
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Conventional morality
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Moves from an egocentric view to the expectations of society. Loyalty and obedience to the organization become most important. Concerned with whether a decision is legal and how it will be viewed by others.
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Postconventional morality
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Morality of the mature adult. Less concerned with how others see them and more concerned with how they see and judge themselves over the long-run. Wonder if something is right as opposed to legal.
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Seven things that tend to influence ethical decisions
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1) Extent of ethical problems within the organization
2) Top-management actions on ethics 3) Potential magnitude of the consequences 4) Social consensus 5) Probability of a harmful outcome 6) Length of time between the decision and the onset of consequences 7) Number of people to be affected |
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Code of Ethics
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A guideline to help marketing managers and other employees make better decisions
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Corporate social responsibility
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A business's concern for society's welfare
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Sustainability
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The idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.
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Corporate Social Responsibility has four parts:
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1) Economic
2) Legal 3) Ethical 4) Philanthropic |
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Pyramid of corporate social responsibility
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A model that suggests corporate social responsibility is composed of economic, legal, ethical and philanthropic responsibilities and that the firm's economic performance supports the entire structure
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Green marketing
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The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment
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Four norms to consider while making a decision:
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1) Societal norms
---Newspaper test tells you how society would feel 2) General business norms ---Feelings of the discipline you're a part of 3) Company norms ---Mission, everyday decision making in co 4) Personal norms ---Does the decision feel good inside or are you struggling making it? |
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Moral idealism
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If any bad occurs, then the action is unethical
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Utilitarianism
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Balance good versus bad. If good outweighs bad, then you should follow through with the action
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