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15 Cards in this Set
- Front
- Back
attitude
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positive, negative, or mixed reaction to a person, object or idea
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attitude scale
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multiple item questionnaire designed to measure a persons attitude toward some object
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bogus pipeline
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phony lie detector device that is sued to get respondents to give truthful answers to sensitive questions
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implicit attitude
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attitude such as prejudice that one is not aware of having
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theory of planned behavior
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attitudes towards a specific behavior combine with subjective norms and perceived control to influence a persons actions
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persuasion
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process by which attitudes are changed
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central route to persuasion
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think carefully about a communication and is influenced by the strength of its arguments (think about the argument itself)
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peripheral route to persuasion
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process by which a person does not think carefully about the argument and is influenced by superficial cues
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elaboration
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process of thinking about and scrutinizing the arguments contained in a persuasive communication
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sleeper effect
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delayed increase in the persuasive impact of a noncredible source
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inoculation hypothesis
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idea that exposure to weak versions of a persuasive argument increases later resistance to that argument
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psychological resistance
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theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive
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cognitive dissonance theory
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holding inconsistent cognitions arouses psychological tension that people become motivated to reduce
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insufficient justification
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condition in which people freely preform an attitude discrepant behavior without receiving a large reward
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insufficient deterrence
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condition in which people refrain from engaging in a desirable activity even when only mild punishment is threatened
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