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38 Cards in this Set
- Front
- Back
31. Encryption
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scrambles information into an alternative form that requires a key or password to decrypt the information
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32. Extranet
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an intranet that is available to strategic allies (such as customers, suppliers, and partners)
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33. Financial EDI (financial electronic data interchange)
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standard electronic process for B2B market purchase payments
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34. Hypertext transport protocol (HTTP)
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the Internet standard that supports the exchange of information on the WWW.
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35. Information reach
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refers to the number of people a business can communicate with, on a global basis
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36. Information richness
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refers to the depth and breadth of information transferred between customers and businesses
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37. Interactivity
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measures the visitor interactions with the target ad
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38. Intermediaries
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software or businesses that provide a trading infrastructure to bring buyers and sellers together
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39. Internet
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a global public network of computer networks that pass information from one to another using common computer protocols
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40. Internet service provider (ISP)
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a company that provides individuals and other companies access to the internet along with additional related services, such as web site building
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41. Intranet
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an internalized portion of the internet, protected from outside access, that allows an organization to provide access to information and application software to only its employees
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42. Kiosk
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publicly accessible computer system that has been set up to allow interactive information browsing
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43. Long tail
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the tail of a typical sales curve
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44. Maintenance, repair, and operations (MRO’s) materials (indirect materials)
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materials necessary for running an organization but do not relate to the company’s primary business activities
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45. Mashup editors
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software editing tool for mashups
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46. Mass customization
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ability of an organization to give its customers the opportunity to tailor its products or services to the customers’ specifications
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47. Mobile commerce (m-commerce)
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the ability to purchase goods and services through a wireless internet-enabled device
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48. Online service provider (OSP)
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offers an extensive array of unique services such as its own version of web browser
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49. Personalization
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occurs when a website can know enough about a person’s likes and dislikes that it can fashion offers that are more likely to appeal to the person
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50. Pop-under ad
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form of a pop-up ad that users do not see until the close the current web browser screen
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51. Pop-up ad
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small web page containing an advertisement that appears on the web page outside of the current web sit loaded in the web browser
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52. Portal
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a web site that offers a broad array of resources and services, such as email, online discussion groups, search engines, and online shopping malls
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53. Protocols
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standards that specify the format of data as well as the rules to be followed during transmission
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54. Pure-play (virtual) business
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a business that operates on the internet only, without a physical store
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55. Reintermediation
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steps that are added to the value chain as new players find ways to add value to the business process
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56. Secure electronic transaction (SET)
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transmission security method that ensures transactions are secure and legitimate
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57. Secure socket layer (SSL)
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(1) creates a secure and private connection between a client and server computer, (2) encrypts the information, and (3) sends the information over the internet
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58. Semantic web
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an evolving extension of the world wide web in which web content can be expressed not only in natural language, but also in a format that can be read and used by software agents, thus permitting them to find, share, and integrate information more easily
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59. Service level agreements (SLAs)
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define the specific responsibilities of the service provider and set the customer expectations
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60. Service-oriented architecture (SOA)
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a business-driven IT architectural approach that supports integrating business as linked, repeatable tasks or services
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61. Sustaining technology
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produces an improved product customer are eager to buy, such as a faster car or larger hard drive
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62. Value-added network (VAN)
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a private network, provided by third party, for exchanging information through a high capacity connection
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63. Viral marketing
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technique that induces web sites or users to pass on a marketing message to other web sites or users, creating exponential growth in the message’s visibility and effect
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64. Web 2.0
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a set of economic, social, and technology trends that collectively form the basis for the next generation of the internet – a more mature, distinctive medium characterized by users participation, openness, and network effects
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65. Web 3.0
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describes the evolution of web usage and interaction among several separate paths. These include transforming the web into a database, a move toward making content accessible by multiple non-browser applications, the leveraging of artificial intelligence technologies, or the semantic web
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66. Web mashup
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a web site or web application that uses content from more than one source to create a completely new service
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67. Wireless internet service provider (WISP)
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an ISP that allows subscribers to connect to a server at designated hotspots or access points using a wireless connection
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68. World Wide Web (WWW)
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a global hypertext system that uses the internet as its transport mechanism
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