Graphic Design Flash Cards

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Graphic Design

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A form of communication that conveys a specific message to specific audiences through the means of words and type, images and other graphic elements and layout.

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Visitor

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Everyone who happens upon your site

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User

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Intentional visitors who are looking for something specific

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Audience

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Visitors you are trying to reach, to whom you are trying to deliver your message, and with whom you are trying to establish an ongoing relationship

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Target Audience

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You many have a single target audience or multiple target audiences - primary and secondary.

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Audience

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Made up of groups of individuals with certain characteristics, needs, and desires in common

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Graphic Design

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A mixture of art and business

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Graphic Design

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Taking an artistic vision and applying it practically within a world of planning, client needs, budgets, and materials

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Static Storyboard

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No action elements. Used for graphic design such as logos and page banners

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Animatic Storyboard

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Indicating action, movement, camera angles, or the passage of time. Typically used in making movies

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Main Purpose of Graphic Design

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To be useful and functional to the target audience and client

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Storyboard

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Tell a visual story with enough detail for developers to know what to build

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Ingredients of Graphic Design Storyboards

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Scale, Colors, Audience, Purpose, Explanation or description of design

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Graphic Design Elements

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Building blocks of graphics

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Graphic Design "Elements"

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Line, color, shape, texture

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Hue

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Another word for color

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Chroma

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The intensity or purity of color

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Tint

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Color mixed with white

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Tone

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Color mixed with gray

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Shade

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Color mixed with black

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Color

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Can enhance or detract from a composition

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Color Wheels

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Help determine which colors are in greatest contrast

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Analogous Colors

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Adjacent to (next to) eachother on the color wheel

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Complementary Colors

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Opposite eachother on the color wheel

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Color can be used to

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Label items and show heirarchy
Represent or imitate reality
Unify, separate, or emphasize
Decorate

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Color

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Should be used consistently

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Shapes

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Enclosed objects that can be created by line or color and value changes that define their edges

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Texture

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The surface look of an object created by varying dark and light areas.
Roughness, Smoothness, Depth

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Graphic Design "Principles"

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Ways in which elements are used together

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Graphic Design "Principles"

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Movement, Balance, Emphasis, Unity

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Movement

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The use of lines, color, and repetition to create the illusion of motion

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Balance

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The act of comparing or estimating two things, one against the other, and the contrast between:
- Empty space (white space) and filled space;
- Text and images
- Colors and no colors and different colors
- Textures against flat colors

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Lines

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Can indicate motion or direction

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Three different types of balance when using color, shape, and position

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1. Symmentry
2. Asymmetry
3. Radial Symmetry

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Lines of symmentry

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Horizontal, vertical, diagonal

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Unity

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The correct balance of composition or color that producces a harmonious effect

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Emphasis

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To express with particular stress or force

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Rule of Thirds

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The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.

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Symmetrical Balance

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Example of symmetrical balance

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Asymmetrical Balance

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Radial Balance

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Rule of Thirds

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