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36 Cards in this Set
- Front
- Back
- 3rd side (hint)
When context is imposed by the event itself and you have little control over, it is called a "bottom-up" context |
True |
True or False |
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Order and complexity are polar opposites and cannot be used in the same message |
False |
True or False |
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Because the aesthetic elements are universal, we will perceive them the same way regardless of context |
False |
True or False |
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Applied media aesthetics stresses a mutually dependent, essentially interconnected and purposeful relationship between art and life |
True |
True or False |
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Encoding refers to translating an idea into a message for a specific communitcation medium |
True |
True or False |
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Media aesthetics analyzes video and film as mostly narrative "texts" to discover how their signs function and ultimately create higher meaning. |
False |
True or False |
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Aesthetic context consciously establishes and applies a code that dictates how you should feel about and interpret what you see |
False |
True or False |
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Zettl stresses that moral and ethical concerns are an essential elements in the artist's task |
True |
True or False |
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Most of the people on a film or television production do not need to be able to talk about aesthetic concepts since these choices are the responsibility of the director |
False |
True or False |
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applied media aesthetics |
Same as applied aesthetics except focus is on video, film and other electronic audiovisual media |
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contextualism |
branch of philosophy that includes, rather than excludes, the environment (context) in the process of clarifying, intensifying, and interpreting experience |
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contextualist aesthetics |
How the various fundamental aesthetic elements operate in various contexts and in relation to one another |
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figure/ground principle |
Tendency to organize a scene into figures that lie in front of a background. In doing this we perceive the ground as being more stable than figures |
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image elements |
light and color, space, time/motion, and sound |
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selective seeing |
Tendency to see only such events and event details as we are interested in and/or that seem to confirm our perceptual expectations and prejudices. Often (and inaccurately) called selective perception |
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The medium itself has very little to do with how the various aesthetic elements must be structured. |
False |
True or False
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In the inductive approach to abstraction, one moves from photographic realism to the essential qualities of the event |
False |
True or False |
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Zettl's chosen method of educating us about the aesthetics of film and television is to: |
C. isolate and discuss the aesthetic elements: light and color, two-dimensional space, three-dimensional space, time-motion, and sound |
A. emphasize the narrative aspects of visual media B. focus on philosophical notions of ideal beauty C. isolate and discuss the aesthetic elements: light and color, two-dimensional space, three-dimensional space, time-motion, and sound D. work from a theoretical base of semiotics and Marxism E. analyze specific television programs and films |
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Inductive abstraction refers to translating an idea into a message for a specific communication medium |
False |
True or False |
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Aesthetic context consciously establishes and applies a code that dictates how you should feel about and interpret what you see |
False |
True or False |
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In the context of applied media aesthetics, how do we distinguish between ordinary life experiences and art? |
A. by clarifying, intensifying, and interpreting the event for a specific audience |
A. by clarifying, intensifying, and interpreting the event for a specific audience B. by visiting art galleries and music, dance, and theater performances C. by admitting that the media simply cannot produce art D. by featuring famous artists E. by producing shows that deal with the traditional fine arts |
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People tend to seek information that agrees with their expectations and prejudices and to shut out almost everything else that might interfere with their habitual perception pattern |
True |
True or False |
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Order of complexity are polar opposites and cannot be used in the same message |
False |
True or False |
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encoding |
translating an idea into a message for a specific communication medium |
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selective perception |
automatic reduction of unnecessary details during the perception process |
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Our perceptual mechanisms are designed to ____ and ____ our surroundings as much as possible |
A. stabilize and simplify |
A. stabilize and simplify B. identify and manipulate C. evaluate and explain D. qualify and quantify E. constrain and control |
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Which describes most accurately the process of selective seeing? |
A. selective exposure to meaningful information |
A. selective exposure to meaningful information B. what the camera lens sees C. peripheral vision D. careful observation E. selecting specific programs |
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Does the medium influence the shaping of the message? |
B. yes, to a great extent |
A. only if the message content is compatible with medium B. yes, to a great extent C. not at all D. it depends on the target audience E. it depends on the communication objective |
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Which of the following statements best describes the functions of applied media aesthetics? |
C. it can be used for analysis and synthesis |
A. it deals primarily with the theory of beauty B. art is the exclusive province of painting, music and dance C. it can be used for analysis and synthesis D. Its theories minimize the influence of the medium on the message E. it is used for analysis but not synthesis |
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Aesthetic context involves your previous experience and prejudices |
False |
True or False |
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Which is one of the key principles of perception? |
E. we automatically reduce the stimuli to stabilize the environment |
A. we respond consciously to each stimulus our senses perceive B. each stimulus produces its own unique effect C. we select each sense impression by its intensity D. we select and label each sense impression separately E. we automatically reduce the stimuli to stabilize the environment |
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People tend to seek information that agrees with their expectations and prejudices and to shut out almost everything else that might interfere with their habitual perception pattern |
True |
True or False |
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According to Zettl, it is very valuable for consumers of mass communication to understand something about the methods and techniques of media |
True |
True or False |
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According to Zettl, what is the deciding factor that evaluates the ordinary life experience into the realm of art? |
A. the artist or group of artists |
A. the artist or group of artists B. the artistic potential of the object or experience C. a magnificent work of "pure art" D. acceptance by the critics E. the quality of audience's experience |
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Contextual media aesthetics stresses that art is far above and beyond our everyday lives |
False |
True or False |
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As used in Sight Sound Motion, applied aesthetics means discussing the various theories of art |
False |
True or False |