Exam 3 Pr

Front 1

Providing advice or tacitly supporting an illegal activity of a client or an employers is known as

Back 1

Conspiracy

Front 2

Photo releases, employee communication, and media inquiries about employees are all especially important areas to consider with regard to

Back 2

Invasion of Privacy

Front 3

Most lawsuits and complaints involving employee newsletters are usually the result of

Back 3

"personals columns"

Front 4

An idea for promoting a product cannot be

Back 4

Copyrighted

Front 5

Which of these are in the public domain and cannot be copyrighted?

Back 5

Government documents

Front 6

Which is not accurate with regard to copyright?

Back 6

75 years from publications for copyrights held by corporations.

Front 7

The Sarbanes-Oxley Act essentially involves

Back 7

Corporate Transparency

Front 8

In order to use a likeness of a deceased celebrity the user must pay a licensing fee to the Federal Trade Commission

Back 8

False

Front 9

The government may regulate advertising that is false, misleading or deceptive?

Back 9

True

Front 10

PR personnel must be aware that they can be held legally liable if they provide advice or tacitly support an illegal activity of a client or employer. This area of liability is called "fair comment"

Back 10

False

Front 11

When did the internet explode as a communicative force?

Back 11

The 1990's

Front 12

Which is not a correct statement with regard to the creation of the Internet?

Back 12

It partnered with Microsoft and America Online for national distribution

Front 13

Which is not a true fact about the Internet?

Back 13

It has supplanted all other media in terms of trust and impact

Front 14

These special websites are used as collaborative spaces where ideas or guidelines can be shared and developed with multiple audiences

Back 14

Wikis

Front 15

This is a term associated with a personal online journal

Back 15

Blog

Front 16

The use of technology is the leading trend in Public Relations

Back 16

True

Front 17

A satellite media tour involves global travel by a celebrity to promote his or her achievement or upcoming event.

Back 17

False

Front 18

Many organizations are setting up their own blogs as a means for answering critics.

Back 18

True

Front 19

Media outlets are a primary audience for someone promoting research software as SPSS.

Back 19

False

Front 20

You Tube is essentially this type of device.

Back 20

Video Sharing

Front 21

The most widely used document issued by practitioners to news media is

Back 21

Press Release

Front 22

Editors want the main facts of a news release listed

Back 22

In the opening paragraphs

Front 23

If one paid $700 for a "smart" release to be distributed throughout the U.S., it would contain about how many words?

Back 23

400

Front 24

Which is NOT a reason to use the inverted pyramid technique of writing releases?

Back 24

It allows for more creativity in writing

Front 25

A quick reference tool ("crib sheet") for a reporter that gives additional background about an event, or a company is a

Back 25

Fact Sheet

Front 26

Which is a common element of a media kit?

Back 26

Background Piece

Front 27

Which is NOT a primary element of a good online newsroom?

Back 27

templates for successful print versions

Front 28

Which of these items would NOT be included in a press kit?

Back 28

Project advertising budget

Front 29

This mode of transmission garners the most attention from editors

Back 29

Electronic News Service

Front 30

The worst time for holding a press conference is

Back 30

Friday Afternoon

Front 31

The most elaborate and expensive form of news delivery to television is the

Back 31

Video News Release

Front 32

"B-Roll" refer to

Back 32

Video footage submitted by practitioner

Front 33

In general, guests on talk shows should do which of the following?

Back 33

Give strong opinions

Front 34

Arranging for selected items (through negotiations by public relations specialists and TV producers) to "appear" on shows is a practice known as

Back 34

Product Placement

Front 35

A booker would deal with a talk show's

Back 35

Talent coordinator

Front 36

A famous movie placement for the Steven Spielberg "E.T., The Extra-Terrestrial" involved what specific candy?

Back 36

Reeses Pieces

Front 37

Which is NOT a guideline for a successful satellite media tour?

Back 37

Resist follow-up calls to producers

Front 38

In a televised PSA, the technique of a spokesperson or celebrity talking directly into the camera for 30 seconds is known as a

Back 38

Talking Head

Front 39

Travel and tourism practitioners often employ the media relations practice of

Back 39

hosting "fam" trips

Front 40

A valuable method in training executives to work with the media is

Back 40

A mock interview