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3 Cards in this Set
- Front
- Back
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Functional Needs & Wants |
Describe the specific tasks or problems that a product or service will need to solve For example, helping the prospect to eat healthier, walk more comfortably, and/or professionals close more sales |
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Social Needs & Wants |
How prospects want to be perceived by others. For example, to gain status, seem trendy or move up the social ladder |
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Personal/Emotional Needs & Wants |
Are about feeling good, secure or having peace of mind For example, regarding retirement planning, physical attraction or job security |
