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23 Cards in this Set
- Front
- Back
- 3rd side (hint)
Distribution |
Placing products in the hands of consumers |
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Marketing intermediaries |
Individuals or organisations that act in the distribution chain between the producer and the consumer |
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Distribution channel |
A group of individuals and organisations directing products from producers to end user |
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Direct distribution |
Manufacturer or service deals directly with consumer |
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Indirect distribution |
Using other intermediaries to deliver to consumers |
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Types of distribution |
Intensive Exclusive Selective |
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Intensive distribution |
Distributes products through every subtle intermediary |
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Exclusive distribution |
Distributes products through a single intermediary for any geographic region |
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Selective distribution |
Distributes products through intermediaries chosen for a specific reason |
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Why use DC1?? |
Customise to fit consumer's needs Not necessarily cheaper |
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Why use DC2? |
More personal service for consumer Retailers prefer wholesaler than producer |
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Why choose DC3? |
Common goods sold in high volume through retailers. Producer deals with fewer buyers Retailers only worry about one wholesaler |
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Why choose DC4? |
Common for exports or mass marketed products |
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Why choose DC5? |
Common for financial services industry |
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Supply chain management |
An approach to managing marketing channels based on ongoing partnerships among distribution channel members that create efficiencies and deliver value to customers |
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List two types of channels |
Horizontal channel Vertical channel |
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Horizontal channel integration |
Bringing organisations at the same level of operation under a single management structure |
When a retailer buys out a competitor |
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Vertical channel integration |
Bringing different stages of the distribution channel under a single management structure |
When a wholesaler buys a retailer |
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Outsourcing |
The contracting of physical distribution tasks to third parties |
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Specialty retailers |
Carry just one or small number of different types or products but within the product line they carry a great deal of variety |
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Types of specialty retailers |
Specialty stores Category killers Off-price retailers Pop-up shops |
Sports girl, jb hi fi, dfo, Kylie cosmetics |
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General merchandise retailer stores |
Offer a wide variety of products |
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Types of general merchandise stores |
Convenience stores Supermarkets Discount stores Department stores |
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