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What key technological breakthroughs accompanied the transition to the print and electronic eras? Why were these changes significant?
Explain the linear model of mass communication and its limitations.
Describe the development of a mass medium from emergence to convergence.
Describe the skyscraper model of culture. What are its strengths and limitations?
Low culture on bottom (inferior): commercial "junk" reality tv, celebrity gossip
Describe the map model of culture. What are its strengths and limitations?
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