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30 Cards in this Set
- Front
- Back
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What are the basic set of values, perceptions, wants and behaviors learned by a member of society from family and other important institutions?
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Culture
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What is the buying behavior of final consumers- individuals and households who buy goods and services for personal consumption?
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Consumer Buyer Behavior
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Who are all the individuals and households who buy or acquire goods and services for personal consumption?
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Consumer Market
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A group of people with shared value systems based on common life experiences and situations.
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Subculture
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Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
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Social Classes
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Two or more people who interact to accomplish individual or mutual goals
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Group
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Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others
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Opinion Leaders
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A person's pattern of living as expressed in his or her activities, interests, and opinions.
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Lifestyle
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The unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.
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Personality
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A need that is sufficiently pressing to direct the person to seek satisfaction of the need
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Motive
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The process bu which people select, organize, and interpret informationto form a meaningful picture of the world.
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Perception
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Changes in an individual's behavior arising from experience
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Learning
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A descriptive thought that a person holds about something
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Belief
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A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward and object or idea
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Attitude
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Consumer Buying Behavior in situations characterized by high consumer involvement
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Complex Buying Behavior
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Consumer Buying Behavior in situations characterized by high involvement but few perceived differences among brands
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Dissonance-reducing buying behavior
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Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences
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Habitual buying behavior
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consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
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Variety-seeking buying behavior
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the first stage of the buyer decision process, in which the consumer recognizes a problem or need
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Need recognition
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the stage of the buyer decision process the consumer is aroused to search for more information
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information search
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the stage of the buyer decision process in which the consumer uses iformation to evaluate alternative brands in the choice set
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alternative evaluation
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the buyer's decision about which brand to purchase
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purchase decision
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the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction
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postpurchase behavior
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buyer discomfort caused by postpurchase conflict
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cognitive dissonance
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the mental process through which an individual passes from first hearing about an innovation to final adoption
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adoption process
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The degree to which he innovation appears superior to existing products.
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relative advantage
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the degreee to which the innovation fits the values and experiences
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compatibility
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the degree to which the innovation is difficult to understand or use
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complexity
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the degreee to which the innovation may be tried on a limited basis
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divisability
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the degree to which the results of using the innovation can be observed or described to others.
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communicability
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