Consumer Behavior Practice Test

Front 1

The ____ represents consumer behavior theory illustrating factors that shape consumption related behaviors that ultimately determine the value associated with consumption

Back 1

Consumer Value Framework (CVF)

Front 2

Which term refers to the thinking or mental processes that go on as we process and store things that can become knowledge?

Back 2

Cognition

Front 3

An automobile marketer is interested in studying the internal influences that affect the psychology of luxury automobile buyers. What would this marketer be interested in studying?

Back 3

Buyers attitudes toward different brands

Front 4

As the manager of a leading banking institution, Bijou tracks detailed information about the bank's clients. This way more client-oriented decisions can be made, leading to longer-lasting affiliations with clients, Bijou is involved in____

Back 4

Customer relationship management

Front 5

___ refers to a change in behavior resulting from the interaction between a person and a stimulus

Back 5

Learning

Front 6

IKEA is a large retail store that offers an endless list of products. Every time Richard goes to IKEA, he makes not of the things he needs and avoids wasting time exploring the other products on display at the store. Which of he following processes is exemplified by Richard's act of filtering out products he does not need?

Back 6

Selective attention

Front 7

Mark always avoids high-end brands as he considers them too expensive. However, in one of his shopping tips, he notices that a luxury cologne was being sold at a considerably reduced price, He buys two of the colognes even though he had to pay slightly more than what he usually does. Which of the following is most likely to have influence Mark's buying behavior?

Back 7

Just meaningful difference

Front 8

In Pavlov's classical conditioning experiment, the salivation of the dogs on being exposed to the meat powder is an example of a(n) __ response.

Back 8

Unconditioned

Front 9

Which of the following is true of consumer comprehension?

Back 9

Consumer comprehension rarely goes beyond the explicit content of the marketing message.

Front 10

Brain dominance refers to the phenomenon of hempisheric ____.

Back 10

Lateralization

Front 11

The extent to which one continues processing a message even after he/she develops an initial understanding in the comprehension stage is known as ____

Back 11

Elaboration

Front 12

Harley-Davidson can be said to be the ___ of the motorcycle category because it is that concept within the motorcycle category which can be the single best representative of the motorcycle category.

Back 12

Exemplar

Front 13

The fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream is known as ___

Back 13

Homeostatsis

Front 14

Ed had been long thinking of exchanging his old car for a new convertible and se he recently bought himself a Volvo C70. Ed's purchasing activity is most likely driven by ___

Back 14

Self-improvement motivation

Front 15

Monica, a 25-year-old software engineer, works in a company as a business analyst,. She saves 20 percent of her salary every month and invests it in a pension plan. According to her, this saving is important because it will help her live a comfortable life after retirement. According to Maslow's hierarchy of needs, Monie is most concerned with

Back 15

The need for safety and security

Front 16

Which of the following types of customer involvement represents a continuing interest in some product or activity?

Back 16

Enduring involvement

Front 17

Which of the following statements is true regarding personality?

Back 17

Personality traits are relatively stable and interact with situations to influence behavior.

Front 18

According to the psychoanalytic approach to personality, the superego:

Back 18

Works against the id by motivating behavior that matches societal norms and expectations.

Front 19

Which of the following classifies consumers into eight distinct segments based on resources valuable to the consumer, as well as three primary motivations?

Back 19

VALS 2

Front 20

Claudia reads publications such as The Street Journal and other reputed dailies, and perceives herself to be knowledgeable about current affairs. Which of following self-concepts is best reflected in Claudia's perception of herself as a knowledgeable person?

Back 20

Actual self

Front 21

Which of the following is negative consequences of consumption?

Back 21

Opportunity costs

Front 22

___ value is derived from a product that helps a consumer solve problems and accomplish taks that are a party of being a consumer

Back 22

Utilitarian

Front 23

Bob read a recommendation of a lower intake of salt as its high consumption can lead to health problems. Bob always believed that salt is good for health, as his grandfather who is 90 years of age, adds a lot of salt in his food. Bob rejects the information on the circular as rubbish. Which of the following will offer the most likely explanation for Bob's rejection?

Back 23

Selective distortion

Front 24

John has very little knowledge of cheese and seldom buys it. However, when he is invited to dinner by a friend, a self-confessed cheeses lover, John feels obligated to buy cheese for him. When he comes back home after dinner, John finds that the Stilton cheese he randomly chose and bought was displayed on the calendar in his kitchen. Which of the following is most likely to account for John's choose of cheese?

Back 24

Mere exposure effect

Front 25

The process by which continuous exposure to a stimulus affects the comprehension of and response to the stimulus is known as ___

Back 25

habituation

Front 26

Jennifer wants to buy crockery for her house from Crystals, a brand that positions itself as "the ultimate choice in dinning with royalty." In buying from Crystals, Jennifer is adopting a ___ focus

Back 26

Promotion

Front 27

Harry spends his weekends visiting automobile stores and going for test drives. This gives him a high, though he admits that he is not necessarily looking for a specific car. Which of the following is most likely to account for Harry's weekend behavior?

Back 27

Hedonic motivation

Front 28

James likes learning about latest technologies and he is especially interested in smartphones. He finds it gratifying to learn more about new models in the market and changes his phone every few months. Which of the following is exemplified by James' involvement with phones?

Back 28

Product involvement

Front 29

Julie believes that if she smiles, the whole world would smile with her. Her belief is based on the concept of emotional ____

Back 29

Contagion

Front 30

Danielle is a very careful shopper, and is keen on maximizing the value of every transaction she makes. She uses coupons whenever possible, and purchases items on sale to save money. However, she is likely to pay more for a product if she thinks that it is the best one to meet her or her famil's needs. Which consumer behavior trait does Danielle display?

Back 30

Value consciousness

Front 31

Sam recently bought a new cologne just because his favorite football star has endorsed it. In doing so, which of the following traits did Sam display?

Back 31

Low need for cognition

Front 32

Carla Miller, A wealthy socialite and interior designer, is seen wearing only high-end designer clothing and accessories that speak of her high social status, as she cares about what others think of her. She likes to present herself perfectly in social situations and is sen only in the company of the elite. Which of thefolloing traits can be associated with Carla's behavior?

Back 32

High self-monitoring

Front 33

Kenneth enrolled in a graduate school to study entrepreneurship because he wanted to become a successful entrepreneur and start his own business venture in a few years' time. Which of the following types of self-concepts played the greetst role in Kenneth's decision to enroll in graduate school?

Back 33

Possible self