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15 Cards in this Set
- Front
- Back
ABC approach to attitudes
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approach that suggests that attitudes encompass one's affect, behavior, and cognitions (or "beliefs") toward an object
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Hierarchy of effects
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attitude approach that suggests that affect, behavior, and cognitions form in a sequential order
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Attitude-toward-the-object model
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attitude model that considers three key elements including beliefs consumers have about salient attributes, the strength of the belief that an object possesses the attribute, and evaluation of the particular attribute
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Attribute
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feature of a product or object
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Compensatory model
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attitudinal model wherein low ratings for one attribute are compensated for by higher ratings on another
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Attitude-toward-the-object approach
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attitude model that considers three key elements including beliefs consumers have about salient attributes, the strength of the belief that an object possesses the attribute, and evaluation of the particular attribute
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Behavioral intentions model
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model developed to improve upon the ATO model, that focuses on behavioral intentions, subjective norms, and attitude toward a particular behavior
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Changing schema-based affect
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idea that if the schema can be changed, then the attitude toward a brand or product will change as well
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Balance theory
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theory that states that consumers are motivated to maintain perceived consistency in the relations found in a system
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Social judgment theory
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theory that proposes that consumers compare incomping information to their existing attitudes about a particular object or issue and that attitude change depends on how consistent the information is with the initial attitude
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Message effects
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how the appeal of a message and its construction affects persuasiveness
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Source effects
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characteristics of a source that impact persuasiveness of a message
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Primacy effect
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effect that occurs when the information placed early in a message has the most impact
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Recency effect
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effect that occurs when the information placed late in a message has the most impact
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Matchup hypothesis
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hypothesis that states that a source feature is most effective when it is matched with relevant products
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