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21 Cards in this Set
- Front
- Back
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Semiology has its roots in the medieval study of Christian and heathen signs and symbols.
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F
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Hall maintains that he wants to
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unmask the power imbalances in society
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Michel Foucault believes that
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people use the framework provided by the dominant discourse of the day to interpret signs, symbols, and media messages
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Hall's main concern with corporate control of mass communication is that it
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prevents many stories from being told
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The media process that limits the range of alternative ideas and presents these restricted choices as the only options is
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ideological discourses of constraint
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Which of the following is not one of halls decoding options
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Formulate a liberating code
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Hegemony is
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both reflected and reinforced in the media
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Preponderant influence or domination especailly of one nation over another is
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hegemony
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Douglas Kellner argues that during the Gulf War, the media
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all of the above
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Both speaking out on oppression and linking that subjugation with the communication media are incorporated in the term
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articulation
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Halls brand of cultural studies has been criticized because
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its strong ideological component limits its credibility
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Hall doubts the scientific community’s potential to find any useful answers to important questions about media influence.
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T
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Marxist scholars are dedicated to empowering those who are marginalized in society.
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T
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Douglas Kellner’s analysis suggests that the media portrayed the Gulf War in terms that were too complex for the average citizen to understand.
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F
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According to Michel Foucault, it is inaccurate to separate signs and symbols from mass media images
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T
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According to Hall, any theory that deconstructs the current structure of media studies should be loudly denounced as supporting the power structure of the elite.
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F
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According to cultural studies, communication is a unique discipline that should remain separate from other academic disciplines within the overall structure of the university.
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F
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Hall claims that survey research can be useful in explaining the power of multinational corporations over consumers.
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T
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Hall’s most positive contribution to mass communication study is his constant reminder that it is futile to talk about meaning without considering power at the same time.
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T
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Most cultural studies theorists bring an empirical approach to their analyses.
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F
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Hall’s theoretical framework lacks a basis for preferring one ideology over another.
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T
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