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25 Cards in this Set
- Front
- Back
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Communication
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A social process in which individuals employ symbols to establish and interpret meaning in their enviornment
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Social
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The notion that people and interactions are part of the communication process
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Process
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Ongoing, dynamic, and unending
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Symbol
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Arbitrary label given to a phenomenon
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Concrete symbol
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Symbol representing and object
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Abstract Symbol
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Symbol representing an idea or thought
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Meaning
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What people extract from a message
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Environment
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Situation or context in which communication occurs
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Models
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Simplified representations of the communications process
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Linear model of communication
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one-way view of communication that assumes a message is sent by a source to receiver through a channel
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Source
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Originator of a message
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Message
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Words, sounds, actions, or gestures in interaction
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Receiver
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Recipient of a message
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Channel
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Pathway to communication
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Interactional Model of Communication
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View of communication as the sharing of meaning with feedback that links source and receiver
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Transactional Model of Communication
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View of communication as the simultaneous sending and receiving of messages
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Positivistic/empirical approach
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An approach assuming the existence of objective reality and value-neutral research
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Interpretive approach
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An approach viewing truth as subjective and stressing the participation of the researcher in the research process
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Critical approach
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An approach stressing the researcher's responsibility to change the inequities in the status quo
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Ontology
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A branch of knowledge focused on the nature of reality
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Epistemology
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A branch of knowledge focused on how we know things
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Axiology
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A branch of knowledge focused on what is worth knowing
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Covering law approach
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A guideline for creating theory suggesting that theories conform to a general law that is universal and invariant
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Rules approach
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A guideline for creating theory that builds human choice into explanations
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Systems approach
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A guideline for creating theory that acknowledges human choice and the constraints of the systems involved
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