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18 Cards in this Set
- Front
- Back
speaking situation
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the circumstances under which a person delivers their speech
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audience analysis
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the study of the intended audience for your speech
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audience adaptation
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the process of altering your speeches info so that it meets the needs and interests of your audience
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topic
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some specific aspect of a subject
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brainstorming
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an uncritical and non-evaluative process of generating associated ideas
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concept mapping
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visual meaning of exploring connections between a subject
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marginalizing
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making certain audience members feel excluded by ignoring their needs and interests
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listener relevance links
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statements of how and why your ideas you offer are of interest to your listeners
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stereotyping
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assuming all members of a group behave exactly the same
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demographic diversity
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the range of demographic characteristics represented in an audience
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credibility
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the perception that you are knowledgeable, trustworthy, and personable
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survey
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a canvassing of people to get information about their ideas and opinions, which are then analyzed for trends
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two-sided items
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survey items that force the respondent several answers to choose from
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multiple-response items
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survey items that give the respondent several answers to choose from
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scaled items
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survey items that measure the direction and/or intensity of an audience member's feeling or attitude toward something
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open-ended items
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survey items that encourage respondents to elaborate on their opinions without forcing them to answer in a predetermined way
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general goal
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the overall intent of a speech
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specific goal
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a single statement that identifies the exact response the speaker wants from the audience
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