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50 Cards in this Set
- Front
- Back
The average U.S. adults spends more than ______% of his or her waking life with the mass media
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50%
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________ describes a media firm that owns newspapers, TV stations, and magazines.
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Cross-media
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A newspaper publishing company that owns forests, paper mills, printing plants, and delivery trucks is said to be ________ __________.
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Vertically integrated
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A ____________ is a company that owns media companies and others that are unrelated to the media.
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Conglomerate
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Of all the media, ___________ media is growing the fastest.
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Digital
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The second information communications revolution began with the invention of the ____________ __________ ___________.
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movable typed press
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___________ ____________ printed a ____________ on a press that used movable type with metal lettering in ______, some 200 years after the Chinese developed a printing press using _______ type.
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Johannes Gutenberg, Bible, 1455, wood
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The __________ provide information and entertainment, affect political institutions, affect social institutions, and affect cultural institutions.
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media
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The term that describes the way that different people process messages differently is ____________ __________.
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selective perception
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___________ communication is communication from one person through a transmitting device to a larger audience or market.
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mass
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More than __/__ of the popular books sold in the US before 1900 were sold _________ to ________
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3/4, door to door
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Benjamin Franklin started the first _________ ___________ in America.
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circulating library
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The first book published in America was ____ _____ ______ _______.
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The Bay Psalm Book
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The International Copyright Law of ______ required that ____ authors had to give permission to publish their work
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1891, all
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The most significant change in the marketing of books in the past 40 years has been the growth of ____________ __________.
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bookstore chains
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A book that sells millions of copies by a well-known author is called a _____________.
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blockbuster
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Book publishers pay authors by a system known as ____________.
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royalities
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A __________ is a percentage of the selling price of each copy of a book.
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royalty
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Approximately _/_ of all early American novels were written by ________.
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1/3, women
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The first mass market publisher to issue serious books by African American writers was ______ ________ ________
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New American Library
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The passage of the ________ _____ was a British action that turned most colonial printers into ________________.
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Stamp Act, revolutionaries
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The US federal government's first attempt to control the press was the ________ and __________ _________
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Alien and Sedition Laws
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_______ __ _________ was an African American woman who eventually owned the Memphis Free Speech and Headlight. She wrote about three African-American men who were jailed and killed, then later had her newspaper office ransacked. She campaigned for African American rights in Chicago, and was active in the women's suffrage movement.
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Ida B. Wells
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_____________ is writing that authorities believed, could incite rebellion against the government.
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Sedition
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______ _______ was a form of sensationalized reporting that emphasized crime, sex, and violence.
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Yellow journalism
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________ _________ represented production workers first and later, reporters, editors, and photographers.
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Labor unions
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One of the ways that Internet newspapers make money is by ____________.
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Advertising
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The first major mass communication current news competition for newspapers in America came from ________ beginning in 1920.
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radio
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The American law principle of ______ as a defense against ________ was established by the colonial case of John Peter Zenger.
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truth, libel
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The beginning of an African-American press tradition can be said to have begun in ____ in New York City with the publication of __________ _________ by John B. Russwurm
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1827, Freedom's Journal
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The first truly national magazine with a large circulation was ____ ___________ _____________ _______
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The Saturday Evening Post
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Magazines widened their audiences in the 1800s by catering to ________
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women
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____________ _________ was pioneered in the early 1900s by McClure's Magazine.
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Investigative reporting
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The __________ ________ of 1879 lowered the mailing rates for magazines.
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Postal Act
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__________________ were America's first investigative reporters.
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Muckrakers
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The most striking characteristic of magazine development in the second half of the 20th century has been a trend toward ____________ ______________.
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targeted audiences
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In the past 30 years, general interest magazines have/have not been able to make a comeback.
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have not
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The average magazine reader today owns a _______ and works ________ time.
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home, full
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Sports Illustrated, founded by Henry Luce in the 1950's, was one of the first to anticipate the trend to _________ ___________
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specialized magazines
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Most magazines today are/ are not seeking to appeal to a broader audience.
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are not
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According to your textbook, only one of the early recording industry pioneers, Thomas Edison, was an inventor. All the rest simply refined the original invention of the ____________.
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Phonograph
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The man who created the long-playing record was _________ _________.
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Peter Goldmark
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The _________ ______ of a recording company manages the technical aspects of the recording.
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operations division
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People over the age of ___ accounts for half the recording industry's revenues.
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30
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The most threatening widespread type of ________ for the recording industry is copying prerecorded cassettes overseas and their sale in the US
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piracy
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According to your textbook, the most important level of responsibility in the recording industry belongs to ___________ and ____________.
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marketing and promotion
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The two licensing companies that handle most of the right to play music for broadcast are ________ and _______.
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ASCAP and BML
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Many recording music groups say they make the bulk of their money from __________.
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concerts
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________ _________, as it relates to the music recording industry, means downloading music free from the internet
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file sharing
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Because of file sharing, the Recording Industry Association of America (RIAA) has ______ individuals who downloaded music
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sued
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