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38 Cards in this Set
- Front
- Back
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Report categories |
1. Informational reports
2. analytical reports 3. proposals |
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Statement of purpose |
Why you're writing the report and what you plan to deliver; "to plus a verb"
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Executive dashboard |
Customized graphical presentation of key performance parameters |
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Effective research involves |
1. Plan your research 2. Locate the data and information you need 3. Process the data and information you located 4. apply your findings 5. manage information efficiently |
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Knowledge management systems |
Variety of computer-based systems that companies use to collect and share research results. |
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Problem statement |
Defines the purpose of your research-- the decision you need to make or the conclusion you need to reach at the end of the process. |
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Ethical lapses |
6 things you can do to avoid ethical lapses on pg 253. |
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Secondary research |
Research done previously for another purpose, which includes sources like magazines, newspapers, books, etc. |
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Primary Research |
Involves the collection of new data through surveys, interviews, and other techniques. |
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Evaluate information sources by answering these questions |
1. Does the source have a reputation for honesty and reliability? 2. Is the source potentially biased? 3. What is the purpose of the material? 4. Where did the source get its information? 5. Can you verify the material independently? 6. Is the material current and complete? 7. Does the information make sense? |
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Plagiarism |
Presenting someone else's words as your own, such as copying material from an online source and dropping it into a report without giving proper credit. |
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Conclusion |
Is a logical interpretation of facts and other information. |
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Recommendation |
Suggest what to do about the information, while conclusions interpret information |
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You can use your secondary research results by: |
1. Quoting, paraphrasing, or summarizing textual material
2. Drawing conclusions 3. Making recommendations |
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Library's sources of business information |
1. Newspapers and periodicals 2. Business books 3. Directories 4. Almanacs and statistical resources 5. Government publications 6. Electronic databases |
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Search engines |
Can scan millions of websites to identify individual webpages that contain a specific word or phrase and then attempt to rank the results from most useful to least useful. |
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Shortcomings of search engines |
1. no human editors are involved to evaluate the quality of the search results 2. various engines use different search techniques, so they often find different material 3. search engines can't reach all the content on some websites |
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Web directories |
Use human editors to categorize and evaluate website. |
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Online databases |
Help overcome the challenges of the hidden internet by offering access to sources not available with standard search engines. |
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keyword search |
engine or database attempts to find items that include all the words you entered. |
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boolean search |
lets you define a query with greater precision using such operations as AND, OR, or NOT. |
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Natural language searches |
lets you ask questions in everyday english |
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Forms-based searches |
Create powerful search queries by simply filling out an online form. |
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To make best use of any search tool, consider: |
1. Think before you search 2. Read the instructions and pay attention to details 3. Review the search and display options carefully, so you don't misinterpret results 4. Try variations of your terms 5. Use fewer search terms to find more results; use more search terms to find fewer results 6. Look beyond the first page of results |
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To develop an effective survey questionnaire |
Tips on page 258 |
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To select people to participate in a survey |
Get a representative sample and avoid sampling bias. |
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Open-ended questions |
Questions that solicit opinions, insights, and information. |
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Closed questions |
Questions that elicit a specific answer, such as yes or no. |
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Informational report categories |
1. Reports to monitor and control operations; business plans, operating reports, personal activity reports 2. Reports to implement policies and procedures; policy reports, position papers(white papers or backgrounders) 3. Reports to demonstrate compliance; compliance reports 4. Reports to document progress; progress reports |
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Plans |
establish expectations and guideline to direct future action |
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Topical organization
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Organizes by:
1.Comparison 2. Importance 3. Sequence 4. Chronology 5. Geography 6. Category |
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Online environment considerations |
1. Web readers are demanding 2. Reading online can be difficult 3. The web is a nonlinear, multidimensional medium |
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information architecture |
describe the structure and navigational flow of all parts of a website. |
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Analytical report categories |
1. Reports to assess opportunities; market analysis reports, due diligence reports 2. Reports to solve problems; troubleshooting reports, failure analysis reports 3. Reports to support decisions; feasibility reports, justification reports Organize them by: 1. focusing on conclusions 2. focusing on recommendations 3. focusing on logical arguments |
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5 steps to to recommendations |
1. Establish the need for action in the introduction 2. Introduce the benefit that can be achieved if the benefit is adopted 3. List the steps(recommendations) required to achieve the benefit 4. Explain each step more fully 5. Summarize your recommendations |
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When readers are skeptical |
Use the 2+2=4 approach or the yardstick approach. |
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Proposal categories |
Internal Proposals(management); funding proposals, general project proposals External proposals(outside parties); investment proposals, grant proposals, sales proposals Solicited proposals unsolicited proposals(indirect approach) |
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Request for proposals |
formal invitation to bid on their contracts, which includes instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, deadlines, and other requirements. |
