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25 Cards in this Set
- Front
- Back
which of the following is false 1 |
project strategy addresses the question of what types of studies the firm should conduct and for what purposes |
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chocoholic ice cream, inc completes an annual study of consumers to determine the customers brand awareness and satisfaction with the product. these studies demonstrate what type of marketing |
project strategy |
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the most important step in the research process is |
formulating the problem |
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after you have determined the research design, the next two steps in the research process are |
design the data collection method and forms; design the sample and collect data. |
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after determining the research design the next step in the research process is |
prepare the research proposal |
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after formulating the decision problem, the next two steps in the research process are |
determine the research design; design the data collection method and forms |
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the sample design stage of the research process includes specifying |
all of the above |
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the sampling frame deals with |
the list of population elements from which the sample will be selected |
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which of the following is true 12 |
increasing the sample size is a sure way to reduce total error since it reduces sampling error, which is an important component of total error |
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which of the following is not part of the data analysis and interpretation stage of the research process |
deciding the number of points on a measurment scale |
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data analysis generally involves a series of steps. in correct order, the first three of these steps are |
editing, coding, and tabulating |
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the process of checking data-collection forms for completeness, consistency, and adherence to instruction is known as |
editing |
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the marketing problem should be defined clearly so that |
research can be designed properly |
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research problems arise from |
a, b, and c |
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new ideas as a sources of marketing research problems arise from |
all of the above |
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which of the following factors should not affect the design of a marketing research project |
all of the above |
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which of the following are involved in the basic decision situation |
all of the above |
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which of the following statements is false? decision problems are more complex when |
the courses of action provide and equal rather than unequal chance of attaining the desired outcome |
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which of the following would be considered part of a firms project strategy |
all of the above |
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which of the following is a method of exploratory research |
all of the above |
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a research request statement includes all of the following items except |
the scales for the measures |
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each of the following is part of a typical research proposal except |
hypothesized results |
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the following techniques are useful in order to ensure that the purpose of the research is agreed upon before the research project is begun, except |
all of the above are useful techniques to ensure the purpose of the research is agree upon |
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comparing data from web-surveys to paper-pencil surveys, which of the following is |
data from web-surveys need to be coded |
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a research proposal need not contain which of the following |
indication of understanding of the clients marketing problem |