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10 Cards in this Set
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Astrategy that may be used by urban retailers to locate multiple sites close toeach other in high-density areas despite the potential for cannibalization iscalled a. competitiveclustering. b. marketingintermediaries. c. saturationmarketing.* d. saturationclustering.'C |
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The optimization criteria governing thelocation of a service facility is determined mainly by thea. ownership of theservice, i.e., public or private.*b. kind of service,e.g. food, banking, or postal. c. number offacilities to be located. d. average size ofthe facilities to be located.p�/�C� |
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Astrategy defying the curse of cannibalization is called a. competitiveclustering. b. customizedmarketing. c. saturationmarketing.* d. relationshipmarketing.cD |
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. If you are going to open four facilities andhave identified six candidate locations, how many different combinations ofsite selections are there?a. 4 b. 6c. 15*d. 24 ?C |
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Thefollowing marketing phenomenon occurs when there exists within two city blocksthe following hamburger outlets: McDonald's, Burger King, Sonic, and Wendysa. competitiveclustering.* b. customizedmarketing. c. saturationmarketing. d. relationshipmarketing.&C |
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Acruise line has the option of locating its dock in Miamior Pensacolabecause both cities have adequate port facilities. Which of the following considerations wouldseem to be the most germane?a. Adequate parking b. Location ofcompetitorsc. Freeway access tothe port d. City served bymajor airport*r |
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Which of the following items does the Huff retail location model not consider? a. The degree of accessibility* b. Travel time from the customer's location to the facility c. Facility size d. A parameter reflecting the importance of travel time by customers -wrfC |
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Thefollowing are important in estimating spatial demand excepta. defining thetarget populationb. selecting a unitof areac. developing avisual representation or mapd. distancetraveled*>~C |
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With respect to service facility location it is not prudent to open a. a new facility next to one's competitors. b. multiple facilities within the same area thus cannibalizing one's own business. c. an information based service in a downtown area with high real estate prices.* d. all of the above. ml> nOD |
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A strategy of locating sites in a number of states (or countries) can reduce the overall risk of financial crisis from a regional economic downturn. This strategic approach to facility location is known as a. competitive positioning. b. flexibility.* c. demand management d. focus sta-C |
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