Ch 15

Front 1

Long-term partnerships among channel members working together to reduce inefficiencies, costs, and redundancies in the entire marketing channel is called

Back 1

supply chain management.

Front 2

The supply chain includes

Back 2

all entities that facilitate product distribution.

Front 3

Wal-Mart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of

Back 3

supply chain management.

Front 4

A channel of distribution is defined as a group of individuals and organizations that

Back 4

directs the flow of products from producers to customers.

Front 5

Most marketing channels have marketing intermediaries. A marketing intermediary's role is to

Back 5

link producers to other middlemen or to consumers.

Front 6

Marketing channels create three types of utility for consumers including

Back 6

place, time, and possession.

Front 7

Consumers receive the benefits of place utility when

Back 7

products are available in locations where consumers want to buy them.

Front 8

Eliminating a wholesaler from a marketing channel will

Back 8

not eliminate the functions performed by that wholesaler.

Front 9

When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a

Back 9

retailer.

Front 10

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?

Back 10

Producer, wholesaler, retailer, consumer

Front 11

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)

Back 11

manufacturers' agent.

Front 12

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

Back 12

strategic channel alliance.

Front 13

The three major levels of intensity at which a company can choose to distribute its products are _____ distribution.

Back 13

exclusive, selective, and intensive

Front 14

Producers of convenience products such as soft drinks, toothpaste, and breath mints are most likely to use _____ distribution.

Back 14

intensive

Front 15

In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use ___________ distribution for the products.

Back 15

selective

Front 16

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Back 16

Panasonic stereos

Front 17

For which of the following products would exclusive distribution be most appropriate?

Back 17

Rolls Royce automobile

Front 18

Because Coke is such a popular product and the company is so powerful, Coca-Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This is an illustration of channel ___________ in the distribution channel.

Back 18

leadership

Front 19

A single leader who controls and organizes a marketing channel is called a

Back 19

channel captain.

Front 20

Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ___________ with independent Goodyear dealers.

Back 20

conflict

Front 21

If a wholesaler continually emphasizes and promotes one company's products over a competing company's products, _____ is likely to result.

Back 21

channel conflict

Front 22

Order processing, inventory management, materials handling, warehousing, and transportation are the activities that define

Back 22

physical distribution.

Front 23

What is the most expensive physical distribution function?

Back 23

Transportation

Front 24

Which major mode of freight transportation provides the most flexible schedules and routes?

Back 24

Trucks

Front 25

Which mode of transportation hauls more freight than any other?

Back 25

Railroads