The Art Of Floral Design Test Your Knowlege Questions Chapters 1,2,4

Front 1

Monochromatic

Back 1

Color scheme with many shades of one color

Front 2

Name the major foreign countries that produce flowers for exporting?

Back 2

Columbia, Ecuador and the Netherlands

Front 3

What are key considerations in harvesting fresh flowers?

Back 3

Time of harvest and maturity of the flower bud

Front 4

Name factors that determine the grading of roses

Back 4

Stem length, strength, uniformity.

Front 5

List the essential procedures that must be followed in conditioning flowers to ensure maximum quality and longevity

Back 5

Re cut stems, conditioning and sometimes tinting may be preformed.

Front 6

Why is pre cooling important?

Back 6

To keep flowers in a dormant stage to prevent premature wilting.

Front 7

Explain the traditional route of distribution

Back 7

Grower>broker>wholesaler>retailer>consumer

Front 8

Explain the Dutch auctions

Back 8

Buyers sit at desks and bid on lots as products are paraded through

Front 9

Explain the function of a retail flower shop

Back 9

It is the link that moves production from producers to the final link the customer. Quality product and value added beneficial to consumer.

Front 10

What is value added service?

Back 10

Professional services including design, delivery, creativity, and personal services.

Front 11

Outline differences between: full service shops, speciality businesses, limited service stores, and flower merchandisers.

Back 11

Full service shops have everything a customer needs in flowers, services, and flower related products. Specialty businesses focus on a single aspect or type of product. Limited service shops are for gifts, they offer a limited selection of products and little to no service. Flower merchandisers sell loose cut flowers, by the stem or bunch.

Front 12

What are the primary goals of a display?

Back 12

Attract attention, create interest, turn interest into desire, and generate sales.

Front 13

What is the sequence of taking a phone order?

Back 13

Answer the phone quickly, use a friendly greeting including your name and the shops name, ask how you can help the person calling, determine what product the person calling would like, discuss pricing options, make the customer aware of any delivery fees that will be added to the price, then discuss any messages to be included on the card, check the spelling of names and collect delivery and billing information, and thank them for the order.

Front 14

How are in store customers often classified?

Back 14

Decided customers, undecided customers, and browsers.

Front 15

What are the advantages in knowing the nomenclature of flowers and leaves?

Back 15

Be able to understand other industry professionals, reference materials and care and handling professionals.

Front 16

What are the three main types of leaf venation?

Back 16

Back (Definition)

Front 17

Name examples of the leaf venation parallel

Back 17

Aspidistra and curculigo

Front 18

Name examples of leaf venation pinnate

Back 18

Anthurium, codiaeum, and holly.

Front 19

Name examples of the leaf venation palmate.

Back 19

Fatsia, and oak leaves.

Front 20

How can foliage influence the style of a floral arrangement?

Back 20

Foliage adds visual interest, texture, style, shape and provides artistic distinction.