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9 Cards in this Set
- Front
- Back
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Different categories for radio listeners:
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• P12-17
• P18-24 • P25-34 • P35-44 • P45-54 • P-55-64 • P65+ |
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What age group is most popular as radio listeners?
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between 25-54
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facts about radio
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• Americans listen to an average of 2 hours of radio a day.
• Among teens, men spend more time with radio each week than do women, this pattern has been consistent for years. • Younger people do not listen as much as older. Highest listenership is at 7AM; the lowest point is at 3AM. |
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AQH
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Average Quarter Hour; meaning radio’s doing their rating every 15 minutes.
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CHR:
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Contemporary Hit Radio
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Different formats attract women/men:
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• Women: adult contemporary; Contemporary Christian
• Men: Sports Radio; active rock; classic rock |
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Number station to listen to at home
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Religious Station
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number 1 station to listen away from home
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dult hits and 80’s hits
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example of radio advertising
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Contemporary Christian is most popular between the ages of 25-64
• northwest and south has the most stations for Christian contemporary • people who listen to contemporary Christian are more likely to: o buy microbrew o buy men’s and women’s business clothes o more likely to republicans than democrats o not making purchases online. |
