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20 Cards in this Set
- Front
- Back
How did nationalist sentiments (feelings) play a role in the history of type? |
Countries wanted to have their own national identity by creating their own unique style of type. For example, Germany embraced Blacklettering type as their national identity. |
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Why was Caslon type more popular than Baskerville? |
Caslon is more legible than Baskerville |
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Is Victorian "eclecticism" a recognizable design style? |
Yes, although it was a dark time in terms of the art world, the excessive style of this period is very distinguishable. |
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Overall, do you think that new (19th century) industrial technology improved or degraded typography and graphic design? |
It improved it! The inventions of type, such as letterpress, lithography, and photography, became more interesting to people and encouraged them to become involved in it. |
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Why was William Morris unable to implement his plan for radical reform of industry and design?
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Although his work was pretty it could not easily be massed produced. Beauty needed to be simplified, because it's faster to make. |
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How did French Art Nouveau Artists act on their political beliefs? |
They wanted to beautify their national identity to celebrate their national achievements. |
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What motivated some French Art Nouveau artists to adopt elements from the Rococo style, when they generally rejected that sort of historicism. |
Because artist like Cheret re-engineered the style by combining his own innovations. |
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How were women depicted in posters in the United States versus Europe? |
Women in the US were depicted as prestiged, modest, and fully clothed. Women in Europe were more revealing and sexualized. |
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Did Americans have their own stylistic tradition from which they could draw? Explain. |
Yes. Their style was more simple, realistic and toward academic sophistication, but not daring and innovative like the Europeans. |
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What are the differences between English Arts and Crafts and English Art Nouveau? |
Difference - Arts and Crafts fucntions are utilitarian where as Art Nouveau's are for visual use. Similarity - Both of their objectives were to beautify things for the common folk and a direct response to the problems occuring in the contemporary art world. |
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What role did national tradition play in various art nouveau styles? |
Blacklettering was found on German Art Nouveau posters. |
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The four Macs were a collaborative group in Scotland. |
They were able to create innovative art that quickly became apart of Scotlands national identity. |
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Was the Vienesse Secession group more politically radical than other Art Nouveau designers? |
Yes. Because they were forced to go to more extremities to have their art recognized by the out-of-touch, conservative, historicist that ruled over the Vienna Academy. |
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Discuss the role of the Gesamtkunstwerke in design. |
The role of Gesamtkunstwerke is to unify the arts in many ways as possible. |
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How did conservative strains in Austrian and German culture affect Art Nouveau in Berlin and Vienna? |
It caused the birth of Sezessionstil (German Art Nouveau) and the Vienna Secession and the strains caused innovation in their art community to become stagnant. |
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What factors led to the decline of Art Nouveau in the early 20th century? |
World War I, in 1914, focused designers work on furthering national causes. |
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How did the Sachplakat style break with earlier models of Japanese-influenced simplification? |
Because its radical simplification was a direct rejection of the earlier ornamental styles. |
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Do you see Bernhard’s Priester poster as constituting a revolutionary design shift or an incremental one? Why? |
Yes. The simplifications and blunt messages in his poster later became a part of modern advertising. |
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In your view, were British First World War recruitment posters unethical? |
It is unethical, because these posters are sexist towards both male and females. |
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Do you think that the aesthetic quality of a propaganda poster is important to its success? Explain. |
Yes. Again, the visuals can lure and seduce viewers into believing their message. |