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29 Cards in this Set
- Front
- Back
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What is a media event?
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An event staged for the media for the sole purpose of being covered.
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What did Reagen's Administration run on?
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Plan ahead, stay on the offensive, control the flow of information, limit reporter's access, talk about what you want to, speak in one voice and repeat the same message multiple times.
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What are press conferences?
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Meetings of public officials with media reporters.
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Who reinvented press conferences?
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Franklin D. Roosevelt.
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What two events soured the press?
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Watergate and the Vietnam War.
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What is investigative journalism?
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In-depth reporting to unearth scandals, scams and schemes.
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What is print media?
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Newspapers and magazines.
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What is broadcast media?
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Radio and television.
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When and where was the first newspaper published?
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1783 in Philadelphia.
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Who were the fathers of yellow journalism?
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Joseph and William Randolph Hearst.
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What is the NY Times considered as?
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The nations "newspaper of record."
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Who are newspapers primarily owned by?
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Big companies not local people.
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Where does most of the newspaper information come from?
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The Assosiated Press.
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What is the relationship between TV and newspapers?
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An increase in TV has led to a decrease in newspapers.
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Why are magazines also struggling?
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They can now be found online for free.
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When did radio experience it's boom?
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During the 1930's and World War II.
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When was the age of television?
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The 1950's and 60's around the time of the Vietnam War.
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Why are young people more likely to get their information from TV rather than a newspaper?
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They experience TV in their everyday lives.
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What has the FCC done to prevent monopolies?
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No company can own more than 35% of the broadcast market.
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What does the equal time rule say?
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News stations must give the same amount of time to both political sides.
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What is narrowcasting?
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Media programming that is targeted towards a specific group of people.
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Why is broadcast media so diverse in America?
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Most stations are privately owned.
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What are chains?
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Newspapers that are produced by the same people that account for about 75% of newspapers in America.
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What are beats?
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Specific locations that reporters are because of where news comes out from.
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What are trial balloons?
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A news leak used to determine political reaction.
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What are sound bites?
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15 second clips of news.
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What is a talking head?
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A person's face pointed at the camera.
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What is another name for political activists?
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Policy entrepreneurs.
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What role does individualism play in media?
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It limits how much the government can do.
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