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36 Cards in this Set
- Front
- Back
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When did the campaign launch? |
2010 |
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Which creative agency produces the adverts |
McCain manchester |
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Which channels does Aldi adverts play on |
Itv E4 Channel 5 Living |
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Which shows are usually on when Aldi adverts play? |
X factor The Big Bang theory Made in Chelsea Desperate housewives |
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Which other ways apart from TV ads did the campaign do? |
Social networking sites Internet |
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On the internet sites what do they do? |
Audience can create their own Aldi ads |
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What is Aldi's aim with the campaign |
Change consumer's perception of Aldi to better in terms of quality |
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Is there usually just one Aldi advert out at one time? |
No they usually have more than 1 as humour does after a while has to evolve |
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How are the products placed |
Side by side- look familiar - similar branding very effective , gives audience a chance to pick for themselves |
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Use of characters |
Real relatable people- mirror target audience |
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Use of setting |
Real life situations people can identify with |
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Why are supermarket ads located in the shop? |
So audience can familiarise with the layout |
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Why don't Aldi do their ads in the store? |
So audience can identify with the setting in which the two products will be used in |
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Why does the campaign appeal to audience |
Due to pricing |
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Are the ads seasonally time specific? Examples.... |
Yes - mince pies at Christmas Chocolate bunny- Easter Cider - World Cup 2014 |
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What does Aldi assume about the TA? |
they are prove sensitive and emotionally attached to brands |
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Use of colour? |
Bright yellow background on price to catch audience eye |
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USP |
Other advs have high production values Aldi was different simple + effective |
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Why is colour effective? |
Makes the price more memorable |
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Where are the stats placed in the ad? |
At the bottom of the advert in small print but readable |
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Why are they at the bottom of the ad? |
This is so that audience don't get confused and stays focused on the advert and characters and what they are saying |
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Statistical cues |
Provide credibility |
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Narrative structure |
Binary opposition |
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Was the campaign successful? |
Yes Aldi went from being the 12th best supermarket out of 16 in 2008 to the 8th in 2010 |
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How many awards have they won for their campaigns |
Approx 25 and over |
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Tea quotes |
"My husband likes this tea, and he likes tea, I like gin" |
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Quotes 2 |
"I like this champagne, I also like this champagne, but I don't like these tight underpants" |
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Slogan |
Like brands but cheaper |
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How long are the typical Aldi adverts |
20 seconds long |
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What do their adverts demonstrate |
Simplicity |
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Do the adverts compare pricing or quality? |
Pricing- but connote quality is just as good with saying "I also like this one" |
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Was the campaign successful? |
Yes Aldi went from being the 12th best supermarket out of 16 in 2008 to the 8th in 2010 Sales rose by 40% |
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Do Aldi use celebrity endorsement and why? |
No- so audience can identify themselves with the characters |
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Why do the adverts use humour? |
This is to be more memorable to audience - British humour cheeky but not offensive |
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Are the ads time specific? Examples.... |
Yes - mince prices and Christmas Chocolate bunny- Easter Cider - World Cup 2014 |
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Slogan |
Like brands only cheaper |
