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8 Cards in this Set
- Front
- Back
Television Radio Outdoor media |
Traditional types of media: |
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- Network television - Cable television - Independent situations - Direct broadcasts on satellite television |
Advertisements can be broadcast on: |
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Newspapers Magazines Direct mail Flyers Brochures |
Print advertising includes: |
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- Billboards - Posters - Ads on the sides of buses and at bus stop shelters - Signs in malls - Sports arenas - Airport |
Outdoor advertising can take a variety of forms: |
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Reach Frequency Lead time Cost |
Several key factors to consider when selecting the media for advertising: |
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- Email advertising - Banner and pop-up advertising - Search engine advertising - Website advertising - Social media advertising |
Types of online advertising: |
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- Transit advertising - Aerial advertising - Cinema advertising - Product placement advertising - Directory advertising |
Other advertising outlets: |
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Video advertising Mobile advertising |
Latest advertising media trends: |