The company sells men's, women's, children's, and athletic footwear through its retail stores. Its stores also include accessories such as wallets, purses, and socks. The difference in Shoe Carnival stores is its concept. The Shoe Carnival Concept is creating an urgency to buy through limited time promotions and the microphone. The microphone announcer announces the "specials" over the microphone. The specials deal with discounts, product information, and fun specials which encourage customers to make a purchase in stores. Shoe Carnival serves the national market.
The footwear market can be challenging, but Shoe Carnival Inc. sets itself apart by stocking more shoes than any other retailer. Vice President of Real Estate Michael Smith says, …show more content…
Sifford said Shoe Carnival launched its first-ever mobile app in September. “This app gives our ecommerce team the ability to interact with our customers through games and contests, in addition to giving us a new avenue for target marketing,” he explained (Loyalty360). Holiday sales results rolled in Monday, January 9th, 2017, for footwear firms Steve Madden and Shoe Carnival Inc., and they continue to show weakness across retail during the period. Steve Madden said its net sales for the fourth quarter, which included the November and December holiday period were down 2.3 percent, to $336.4 million, missing the firm’s guidance for an increase of 1-2 percent. The decline was mostly driven by a 5.1 percent decrease in net sales in the wholesale division. Madden’s retail sales advanced 7.1 percent during the period, to $84.9 million, while retail comps increased 1.1 percent (Footwear News). Shoe Carnival Inc.’s shares remain in the red today after the firm posted third-quarter results, after the market close Monday, that missed analysts’ forecasts (Footwear News). The family footwear retailer’s stock shed nearly 12 percent, to $26.80, as investors also grapple with the company’s downward-adjusted outlook. “As the weather continued to be unseasonably warm,
The footwear market can be challenging, but Shoe Carnival Inc. sets itself apart by stocking more shoes than any other retailer. Vice President of Real Estate Michael Smith says, …show more content…
Sifford said Shoe Carnival launched its first-ever mobile app in September. “This app gives our ecommerce team the ability to interact with our customers through games and contests, in addition to giving us a new avenue for target marketing,” he explained (Loyalty360). Holiday sales results rolled in Monday, January 9th, 2017, for footwear firms Steve Madden and Shoe Carnival Inc., and they continue to show weakness across retail during the period. Steve Madden said its net sales for the fourth quarter, which included the November and December holiday period were down 2.3 percent, to $336.4 million, missing the firm’s guidance for an increase of 1-2 percent. The decline was mostly driven by a 5.1 percent decrease in net sales in the wholesale division. Madden’s retail sales advanced 7.1 percent during the period, to $84.9 million, while retail comps increased 1.1 percent (Footwear News). Shoe Carnival Inc.’s shares remain in the red today after the firm posted third-quarter results, after the market close Monday, that missed analysts’ forecasts (Footwear News). The family footwear retailer’s stock shed nearly 12 percent, to $26.80, as investors also grapple with the company’s downward-adjusted outlook. “As the weather continued to be unseasonably warm,