What Benefit Could The Medici Family Gain From Such Patronage?

As art commissions shifted from exclusively being issued by the church, to private families, governments and wealthy patrons, this provided ample opportunity in regards to the spiritual narrative. Whether it was modified, amended, or enhanced this was one outcome of the art that was now being made during the Renaissance. No family exemplifies this better than the Medici's of Florence. Essentially a wealthy Florentine banking family, their house and family contributed greatly to this Age of Enlightenment. Other that being admirers of the arts, what benefit could the Medici family gain from such patronage?

Commissioning grand works of art held multiple benefits for the patron, it could enhance their family's status from a spiritual, and nobility