As the situation is in every new market, there will always be a competitor to any brand or product. Whether the competitor already exists or it will soon arrive. With Lululemon exporting into Decathlon and Sportive in Turkey, there will be competitors both in the stores and outside. For example, our biggest in-store competitors are Nike, Reebok, Adidas and the much cheaper alternative Domyos. Apart from these brands there are also brands that aren’t sold through a big retailer but instead sold directly from the company itself such as Yoga Sala Istanbul.
