Technology is now revolving around many people lives.” The average consumer is exposed to 1,500 advertisements each day, and an average young woman will have received over 250,000 commercial messages through the media by the time she is 17” (Hoffmann 2). Women are often the target of manipulation by the media. Advertisement such as products to perfected an ideal beauty. Many advertisements portray on how one can perfected their bodies into an ideal body. For example, Victoria Secret ad, “The Perfect Body” campaign portrayed 10 different women with the same body types. The slogan has a picture of model thin women with the words, “The Perfect Body” under the picture (Stampler 2). To others, seeing model thin women, with the captions “The perfect body”, raises questions about their own selves. Women questions if they are the perfect body. If not, women will do anything to achieve the ideal body. This will lead to body disaffections and a lower self-esteem. The media have placed women in oppressive standards in which women are often since as inferior. For example, females have specific descriptive words that society uses to describe typical feminine traits. Some of these include the following: nurturing, passive, emotional, sexy, and seductive. Among these traits, women must also focus on they look to others. Marilyn Frye’s essay titled “Oppression”, explains how culture and values impact women, often having conflicted feelings on how a woman look and acts. For example, if she isn’t sexually active, she is considered to be prude, but if she is too sexually active, she is considered to be a whore. (Frye, 3). Frye stated, “Women face restrictions which, on-balance, are harmful to them, they are imposed by social structures and expectations, and even within the law; women face them because of their status as women; and men both impose these barriers and benefit from them” (Frye 2) Beauty standards have undermined women into believing they must act and look a certain way in order to be accepted in society. Masculinity As the world’s population continues to grow, culture’s view of masculinity might also change. American culture plays a role in assigning traits to both sexes. According to Shaw, masculinity has been constructed around personality traits, such as intelligence, courage, and honesty. The traits are centers on the machismo effect. The machismo effect can be described as breaking rules and regulations, misogyny, the …show more content…
The first category is called, “the no sissy stuff”, meaning not showing weakness, vulnerability, and weakness or face rejection of society. The next category “The Big Wheel” refers to the pursuit of a better life, such as fame, success, and wealth. The third category, “The Sturdy Oak” as it refer to it name, the sturdy oak mean someone who can you lean on; which involve traits such as stoicism, confidence and competence. Then, finally the fourth category, “give em hell”, which to the machismo effect, which displays the perception of