As for the economy are called shared broad term used is to describe a shared collaborative of supply consumption consumer products and services.
It involves the use of Internet technology platform links with supply and demand, supply-side and demand-side effective way to share resources and capabilities. This is the general concept, perhaps the best explained with reference as today can be said to be two of the most destructive collaboration consumption enterprise is Uber and Airbnb.
As most readers know that Uber driver connecting most major cities worldwide passenger, while people making contact with Airbnb is temporary accommodation. If you already use or like or any part of them, then you have a new generation of collaborative consumers of these services. The main goal of these services is to improve the efficiency of resource use in order to find the match unused resources to those who need it. In 2010, this area has been worth $ 26 billion and growing at a rapid pace in this markets. (Botsman & Rogers., 2010). This case research major is to study the consumer purchase intention towards Airbnb vacation rental product through internet. Internet communication technology are causing enormous development of tourism industry (Buhalis & Law, 2008). …show more content…
The users search for information using the internet in the tourism industry and also making online trading and transactions (Kim, Chung, & Lee, 2011). Technology-based sharing economy firms are increasingly penetrating the travel industry by offering consumers far more individualised choice than traditional suppliers and are disrupting the established business model by using private resources for lower-cost commercial activities. One of the most representative platforms occupying the hospitality market is Airbnb, a peer-to-peer transaction-based online marketplace that matches hosts who wish to share their spare space with travellers who are looking for accommodations (The Economist, 2013). The internet platforms that offer the matching services for these buyers and sellers, have quickly strengthened their positions in different markets, including the hospitality industry. Recent years had covering different forms of private accommodation ranging from holiday homes, bed & breakfast and hostels to staying with friends & relatives, has soared by 35% to reach a 40% share of global outbound accommodation market. In recent years, a number of Internet and mobile-device enabled peer-to-peer marketplaces have emerged to facilitate the short-term rental of durable goods. (ITB Berlin, 2015) Tourism represents an increasingly important sector in industry of the Malaysian economy. …show more content…
The tourism industry has experienced rapid growth, it has been identified as the main driving force for the growth of the service sector. The industry is still the main source of foreign exchange earnings, to promote GDP growth, investment and employment, and to strengthen payment services account balance. The Nielsen Global Survey of Share Communities conducted which polled more than 30,000 consumers online in 60 countries, found that (87%) of Indonesian consumers said they were likely to use shared products or services, and followed by the Philippines (85%), Thailand (84%), Vietnam (76%), Malaysia (74%) and Singapore (67%). Airbnb also made significant into invasion of Southeast Asia market to expand such as Thailand, Malaysia and Singapore and other countries. (Faris. Y, 2015) This collaborative approach is a positive move and is something that will help to spur the growth of the sharing economy in tourism industry so that it can one day
It involves the use of Internet technology platform links with supply and demand, supply-side and demand-side effective way to share resources and capabilities. This is the general concept, perhaps the best explained with reference as today can be said to be two of the most destructive collaboration consumption enterprise is Uber and Airbnb.
As most readers know that Uber driver connecting most major cities worldwide passenger, while people making contact with Airbnb is temporary accommodation. If you already use or like or any part of them, then you have a new generation of collaborative consumers of these services. The main goal of these services is to improve the efficiency of resource use in order to find the match unused resources to those who need it. In 2010, this area has been worth $ 26 billion and growing at a rapid pace in this markets. (Botsman & Rogers., 2010). This case research major is to study the consumer purchase intention towards Airbnb vacation rental product through internet. Internet communication technology are causing enormous development of tourism industry (Buhalis & Law, 2008). …show more content…
The users search for information using the internet in the tourism industry and also making online trading and transactions (Kim, Chung, & Lee, 2011). Technology-based sharing economy firms are increasingly penetrating the travel industry by offering consumers far more individualised choice than traditional suppliers and are disrupting the established business model by using private resources for lower-cost commercial activities. One of the most representative platforms occupying the hospitality market is Airbnb, a peer-to-peer transaction-based online marketplace that matches hosts who wish to share their spare space with travellers who are looking for accommodations (The Economist, 2013). The internet platforms that offer the matching services for these buyers and sellers, have quickly strengthened their positions in different markets, including the hospitality industry. Recent years had covering different forms of private accommodation ranging from holiday homes, bed & breakfast and hostels to staying with friends & relatives, has soared by 35% to reach a 40% share of global outbound accommodation market. In recent years, a number of Internet and mobile-device enabled peer-to-peer marketplaces have emerged to facilitate the short-term rental of durable goods. (ITB Berlin, 2015) Tourism represents an increasingly important sector in industry of the Malaysian economy. …show more content…
The tourism industry has experienced rapid growth, it has been identified as the main driving force for the growth of the service sector. The industry is still the main source of foreign exchange earnings, to promote GDP growth, investment and employment, and to strengthen payment services account balance. The Nielsen Global Survey of Share Communities conducted which polled more than 30,000 consumers online in 60 countries, found that (87%) of Indonesian consumers said they were likely to use shared products or services, and followed by the Philippines (85%), Thailand (84%), Vietnam (76%), Malaysia (74%) and Singapore (67%). Airbnb also made significant into invasion of Southeast Asia market to expand such as Thailand, Malaysia and Singapore and other countries. (Faris. Y, 2015) This collaborative approach is a positive move and is something that will help to spur the growth of the sharing economy in tourism industry so that it can one day