According to the Interactive Session on Turner Broadcasting and e-commerce on pages 381-382 of textbook, Information systems in global business today. Management Information Systems (11th ed.), the study reviews Turner Sports New Media, which is the sports division of Turner Media and Turner Broadcasting System, TBS. This paper will discuss the unique features of e-commerce, how the Web enhances the TV business and adds value, why NASCAR TrackPass is a good example of Turner Sports New Media’s value to sports league sites, and why Turner Sports New Media will continue to grow. (Laudon and Laudon)
We begin with exploring the unique features of e-commerce technology illustrated in this case. E-Commerce technology refers to the use of Internet and the Web to transact business. Turner Sports New Media has established itself as an innovator through its ability to combine TV and the Web more successfully than rivals, including selling more ads, more advanced innovations to enhance the viewer’s experience, such as including an application TrackPass, a premium service that has several interactive applications under the TrackPass heading like TrackPass Scanner, TrackPass PittCommand, and TrackPass RaceView. These unique applications add value allowing paying customers and fans of all ages for a service that enables them experience the racing circuit like never before. Like all businesses, e-commerce is no exception is attempting to learn about customer’s buying habits. According to an article called Why are stores waiting until checkout to ID, on the RetailWire website, currently, most traditional retailers learn about customers at the point of sale however, online retailers, through various technology tools such as browsing history and tracking, including such digital mechanisms like cookies, are able to identify their customers and therefore offer better interactivity and better quality information to buyers by personalizing a customer’s shopping experience to specific individuals. (RetailWire) Interactivity allows an online merchant to engage a consumer in ways similar to a face-to-face experience, but on a massive global scale. (Laudon and Laudon) Originally, a website was nothing more than a 2.0 version of a brochure. In 2003, a Prada spokesperson was quoted in the Wall Street Journal as saying: “Web selling seems more appropriate for basic apparel, not high fashion.” (Entrepreneur) It appears this spokesperson’s comment was off the mark based on the way of thinking in 2003. From looking at this case, we can see how the Web enhances the TV businesses for companies discussed. First off- we know that e-commerce technologies are interactive, meaning they allow for two-way communication between merchant and consumer. Television is a broadcast medium, and cannot ask consumers and questions or enter into conversations with them, …show more content…
(Laudon and Laudon) is far from finished, Turner talked about their next target, being Major League Soccer. As of February 27, 2017, there was an article that came out in WorldSoccerTalk.com headlined, Turner Sports’ acquisition of Champions League rights is massive development for soccer. A noteworthy quote in the article: “Turner Sports -had won the English-language rights to broadcast the UEFA Champions League in the United States from August 2018 until June 2021. FOX Sports, the current rights holder, will continue to broadcast the competition for the remainder of this season and next.” (Krishmaier) This announcement evidences that clearly, Turner Sports is continuing to
We begin with exploring the unique features of e-commerce technology illustrated in this case. E-Commerce technology refers to the use of Internet and the Web to transact business. Turner Sports New Media has established itself as an innovator through its ability to combine TV and the Web more successfully than rivals, including selling more ads, more advanced innovations to enhance the viewer’s experience, such as including an application TrackPass, a premium service that has several interactive applications under the TrackPass heading like TrackPass Scanner, TrackPass PittCommand, and TrackPass RaceView. These unique applications add value allowing paying customers and fans of all ages for a service that enables them experience the racing circuit like never before. Like all businesses, e-commerce is no exception is attempting to learn about customer’s buying habits. According to an article called Why are stores waiting until checkout to ID, on the RetailWire website, currently, most traditional retailers learn about customers at the point of sale however, online retailers, through various technology tools such as browsing history and tracking, including such digital mechanisms like cookies, are able to identify their customers and therefore offer better interactivity and better quality information to buyers by personalizing a customer’s shopping experience to specific individuals. (RetailWire) Interactivity allows an online merchant to engage a consumer in ways similar to a face-to-face experience, but on a massive global scale. (Laudon and Laudon) Originally, a website was nothing more than a 2.0 version of a brochure. In 2003, a Prada spokesperson was quoted in the Wall Street Journal as saying: “Web selling seems more appropriate for basic apparel, not high fashion.” (Entrepreneur) It appears this spokesperson’s comment was off the mark based on the way of thinking in 2003. From looking at this case, we can see how the Web enhances the TV businesses for companies discussed. First off- we know that e-commerce technologies are interactive, meaning they allow for two-way communication between merchant and consumer. Television is a broadcast medium, and cannot ask consumers and questions or enter into conversations with them, …show more content…
(Laudon and Laudon) is far from finished, Turner talked about their next target, being Major League Soccer. As of February 27, 2017, there was an article that came out in WorldSoccerTalk.com headlined, Turner Sports’ acquisition of Champions League rights is massive development for soccer. A noteworthy quote in the article: “Turner Sports -had won the English-language rights to broadcast the UEFA Champions League in the United States from August 2018 until June 2021. FOX Sports, the current rights holder, will continue to broadcast the competition for the remainder of this season and next.” (Krishmaier) This announcement evidences that clearly, Turner Sports is continuing to