The founder, Trader Joe changed the name to Trader Joe’s several years later. They have very special decorations in the store of “decked the walls with cedar planks”, and their staffs all wear Hawaiian shirts that provide a cool and relax shopping experience for customers (“Our Story” par. 2). They believe that “Value”, which means cut company’s costs and save money for customer, is the most crucial thing for their business. Trader Joe’s simply purchase products from suppliers without extra fees paid for suppliers in order to achieve the goal for great prices (“Our Story” par. 3). Walking in the Trader Joe’s store, staffs who wear Hawaiian shirts are eye-catching, and the store design is exact the same as they described on their official website. Unlike other markets, the fonts of Trader Joe’s on the price tags are like hand-written style. It makes customers feel this place is where they come since a child, not just a random market that they only going once. On the other hand, Whole Foods Market was opened by four local businessmen who want to the foods industry became a supermarket. Two of the businessmen, John Mackey and Renee Lawson, were original founders who borrowed $45,000 from family and friends to open the food store, SaferWay, in 1978 (“Whole Foods Market History” par. 3). After two years, this small store became Whole Foods Markets where people are familiar with. The company expands their …show more content…
1). The Plant operates energy, waste and technology to grow plants, raise fish and produce beer. There is no actual workers in the building because all the system is controlled by machineries and set things at the beginning, but many of them doing jobs like doing outdoor research or improve the system works more efficiently. The reason why the Plant be able to differentiate with other organic products not only for its unique idea to reuse waste and rely on biochemistry to make the food chain work well, but also giving back to the community by creating jobs and educating people who are interested in the Plant model from individuals to organizations (“Education”). I personally Organics will be a great industry since the products made by organics provide good source of food that people eat everyday, and also there will be more company like The Plant in the market by using food chain to grow all kinds of food. On the other hand, this type of organic company needs to invest millions of dollars for professional expertise and advanced technology for operate the system