Trader Joe's Evolution

Improved Essays
The Rise of Organics Nowadays, people are care about food safety and many markets like Safeway and Sprouts are selling organic products in their store. As USDA (United States Department of Agriculture) states, “Organic agriculture produces products using methods that preserve the environment and avoid most synthetic materials, such as pesticides and antibiotics” (“What is?” par. 2). It gives people the idea of the agriculture they planted does not use chemicals to kill the insects on the plant that are harmful to people’s body. In addition, if the livestock that people usually eat in meals want to qualify for organic, they should be feed with antibiotic forage every day. There are two examples of local farms have the USDA organic certification, …show more content…
The founder, Trader Joe changed the name to Trader Joe’s several years later. They have very special decorations in the store of “decked the walls with cedar planks”, and their staffs all wear Hawaiian shirts that provide a cool and relax shopping experience for customers (“Our Story” par. 2). They believe that “Value”, which means cut company’s costs and save money for customer, is the most crucial thing for their business. Trader Joe’s simply purchase products from suppliers without extra fees paid for suppliers in order to achieve the goal for great prices (“Our Story” par. 3). Walking in the Trader Joe’s store, staffs who wear Hawaiian shirts are eye-catching, and the store design is exact the same as they described on their official website. Unlike other markets, the fonts of Trader Joe’s on the price tags are like hand-written style. It makes customers feel this place is where they come since a child, not just a random market that they only going once. On the other hand, Whole Foods Market was opened by four local businessmen who want to the foods industry became a supermarket. Two of the businessmen, John Mackey and Renee Lawson, were original founders who borrowed $45,000 from family and friends to open the food store, SaferWay, in 1978 (“Whole Foods Market History” par. 3). After two years, this small store became Whole Foods Markets where people are familiar with. The company expands their …show more content…
1). The Plant operates energy, waste and technology to grow plants, raise fish and produce beer. There is no actual workers in the building because all the system is controlled by machineries and set things at the beginning, but many of them doing jobs like doing outdoor research or improve the system works more efficiently. The reason why the Plant be able to differentiate with other organic products not only for its unique idea to reuse waste and rely on biochemistry to make the food chain work well, but also giving back to the community by creating jobs and educating people who are interested in the Plant model from individuals to organizations (“Education”). I personally Organics will be a great industry since the products made by organics provide good source of food that people eat everyday, and also there will be more company like The Plant in the market by using food chain to grow all kinds of food. On the other hand, this type of organic company needs to invest millions of dollars for professional expertise and advanced technology for operate the system

Related Documents

  • Improved Essays

    In “What Are You Buying When You Buy Organic?” by Steven Shapin, Shapin discusses the current trend of people who are migrating to eating organic food only but also moves to dismiss any false connotations of what it truly means to be eating organic products. Shapin brings up the popular assumption that farms that claim to produce organic products are imagined to be a small family-owned business. That was not the case, as evidenced by Shapin’s article, where he pointed out that one of the biggest organic food producers, Earthbound Farm, went from a two-and-a-half-acre farm into a combined 26 thousand acres farming space. In addition, Earthbound Farm has production plants in different parts of the country which conjures up images of a large cooperate operation. (429) To keep up with the world…

    • 617 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Strolling through Stop and Shop, customers always seem to lay their eyes on the organic aisle for a split second, and think "What really labels this aisle as organic? Why would I ever want to be healthy?" Some, nonetheless, walk through the aisle, picking up these overpriced products that claim to allegedly be free of artificial flavors and genetically modified chemicals; products that claim to be unlike those found in the other ten aisles of the supermarket. The article "What are you Buying When You Buy Organic," by Steven Shapin depicts the corporate food industry, specifically Earthbound Farms and how the discussion of organic produce is more of a profitable matter, than what matters most, the health of an individual. Organic food is dictionary…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    But our society is taking a healthy cautious view. We 're tackling issues like diabetes and obesity. Organic farms would have the supplies to our demand. For instance Salatin states, "chicken eggs are my most profitable items, and the market is telling me to produce more of them"(376). Eggs are used in our everyday meals.…

    • 770 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The supermarket chain Trader Joe's is a low cost supermarket that is designed to be smaller in order to be more customer oriented. Trader Joe's limits it stock to only about 4,500 products in order to reach that small design. Joe's also sells mainly in-house product's. This leads to a feeling that Joe's is producing what the customer is wanting. The biggest factor that leads to the customer oriented nature of Trader Joe's is the way management works within the company.…

    • 399 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Omnivore's Dilemma Summary

    • 2472 Words
    • 10 Pages

    The government and large corporations demand for farmers to focus on quantity versus quality by providing subsidies and rewards for higher yields. In my first paper, I stressed the importance of health ramifications on my personal food choices. I wrote about the industrial use of chemicals, dyes, and preservatives as well as the stripping of nutrients from basic ingredients and the possibility of bacteria from feedlots. Unfortunately, my choice to support the industrial food system helps increase the threat of these health…

    • 2472 Words
    • 10 Pages
    Great Essays
  • Superior Essays

    Oblivious Eaters Society has a distorted view of food: What it is made out of, where it comes from and how it is grown or produced. We as people should come together to educate each other on how processed food appears on grocery store shelves, how it affects our bodies, and how it affects the environment around us to help us make better decisions when it comes to interactions with food. In an article written by Wendell Berry called, “The Pleasures of Eating”, he describes eating as an agricultural act. (Berry 21)…

    • 1197 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Brief Summary After the recession in 2007, the supermarkets and grocery stores industry has grown over the time, benefiting from a strengthening domestic economy. As a disposable income has grown during this time, some consumers have switched to premium, organic and all-natural brand due to health concerns. The health concerns helped increasing Whole Foods Market, Inc. revenue. Despite a growth during this period, Whole Foods Market, Inc. faced intensifying competition because most products are homogenous.…

    • 1328 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Title A4 Aspen Balzly Introduction: Upon entering a farmer’s market, one might assume that consumers are eager to hand over their money to anyone with the product or service that they are in search of. Buyers, however, have come to prove that they can be very picky and know exactly what they want and how they want it. Booths of all sorts are located directly next to their competitors, each striving to catch the buyer’s interest and suede them into purchasing their product. Organic fruit producers are increasing in rates, as are their consumers.…

    • 1608 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    The American Society has become accustomed to fast and inexpensive food. Recently, factory farming has came to existence to quicken the process of creating beef and poultry. In those farms, animals are raised to be butchered. On the factory farms, the animals suffer through cruel living conditions and are fed antibiotic feeds. Whereas animals raised on private, organic farms are raised in a healthy manner and lack chemicals.…

    • 1239 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    704301623 Congressional Hearing: Controversy on the use of Antibiotics in Livestock and Agriculture The use of antibiotics in Livestock and Agriculture has been widespread ever since the discovery of its positive effects on animal growth. It was around the 1950’s when discoveries were being made on how greatly it increased the growth rate and size of livestock, which overall lead to many benefits for the farmers that utilized antibiotics (Ratcliff 1951, 282). These antibiotics were first discovered through the utilization of waste from antibiotic creation through vat fermentation. These benefits as a whole led to an overall increase in the availability and accessibility of meat.…

    • 1333 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    will produce their organic frozen vegetable line when they employ experts to help train local farmers to implement organic farming methods and grow organic produce. In this case, the research will provide the answer to whether the hypothesis is proven or disproven. The statistical data shows that the need and want for organic produce far outweighs the supply. Research shows that non-organic farms outnumber organic farms by almost ten times within a state. Research shows that there are ways to implement organic farming methods without increasing the cost of production.…

    • 832 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Antibiotics in livestock are a crucial part of the farming industry in many ways. The impact of antibiotics on the economy is crucial because “keeping animals healthy allows farmers to produce food more effectively which has the added benefit of making food more affordable” to the common citizen (Dorman N. Pag). With a massive amount of people eating meat every day in the United States, it is a…

    • 1506 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Documentary Food Inc

    • 1452 Words
    • 6 Pages

    The Documentary Food Inc. examines the current issues with the food industry in American. It shows how we have changed from a need-based form of production and consumption to a want and desire production and consumption base, where the large industry leaders produce as much as possible for as little cost possible. The documentary suggested that the move towards an industrial food system started with McDonalds, and the move that got rid of their waitresses and invented the drive through. This cut costs as every work position was specialized for one purpose. This became a model for every fast food restaurant that followed, leading to the mass demand for standardized food products that led to a concentration of food production into massive farms…

    • 1452 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The impact of organic agriculture on natural resources is vast. By choosing organic products, the consumer supports a less polluting agricultural…

    • 818 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Living Organic without breaking your wallet (Cost-Efficient Organic Lifestyle - COOL) The quest to maintain an organic lifestyle remains the major goal of most individuals. When weighed against other indices, the cost of organic food remains the only downside because everything else about organic living is highly beneficial. A close look at Non-organic food shows they contain immunity destroying antibiotics, dangerous pesticides and cancer-causing hormones due to the process of growing them. It is a known fact that Non-organic foods employ Pesticides to prevent the produce from falling prey to pests.…

    • 1101 Words
    • 5 Pages
    Improved Essays