In the feature case one “ trader Joe’s coulomb” Explains how his discovery make his 7-eleven store unique to the other stores in the Caribbean area. By making smart decisions the author is able to bring quality food with the lowest price guarantee to the customers. For over fifty years trader Joe’s has been the top competitor to Whole Food and Dean de Lucas by ordering natural sweetness directly from the producers. According to Richard George, food-marketing instructor at St Joseph University Trader Joe’s is the complete package when it comes to great foods, beverages and decisions making.
Trader Joe’s personality plays a huge role and his success with the business. According to the case …show more content…
He provides foods and beverages that is not easy to be found in the other store. In class the professor talks about the four functions of the management process. Trader Joe demonstrates how planning, organizing, leading and controlling is important to achieved organizational goals.
First, planning is having a goal and set plan top achieve the goal. Trader Joe’s demonstrates the importance of planning by provides job descriptions for the employees and teaches them the skill needed to be successful.
Second, organizing is creating pathways to accomplish the goal. Again another important key is the process of management. He creates excellent work systems for the employees. For Example by making them learn everything the employees can possibly learn about the products and allow them to share their experience and make recommendations to customers. He allows the employees to be honest about the products. Shoppers enjoy taking advice from people who tried the product before, that way they can assure that the product is good enough to bring home. Another benefits they can ask questions about the products since the employee know it that good. That creates an interaction between the employees and the …show more content…
He motivates the employees to work hard by creates a friendly environment for both employees and customers. Also the employees receive great health insurance and participating in an excellent retirement plan. The company attracts and motivates employees who provide excellent customer service and also dong things differently than it competitor.
Fourth, controlling is basically keeps everything under control. He demonstrates that responsibility by valuating customer input. Surveys and direct feedback from customer are two effective ways to know the performance of a company or a business. According to “case 1” Trader Joe’s put a high price on the customers feedback for example the red- listed seafood problem was able to discover because of the customer input. Even tough it was painful at time of discovery. That allows the company to address the issue in a professional way and moved forward with the company ‘s