Tone: Describe The Style Of The Language Used By A Company

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6. Tone: describe the style of the language used by the company. Is it chatty? Formal? Discuss whether or not the author of the page is identified, and the effect their identification or their namelessness has on the user. Compare the tone of your chosen company’s Facebook page posts with that of the posts of Pikitia postcards.
: The style of the language used by the Facebook page for “Wingspan birds of prey” is quite chatty, interactive and informal. There is no identified author of the page as it represents the organization as a big family. Even in the comments or posts replied to there is no mention of the authors name. The namelessness of the authors does not seem to effect the users as they are more inclined towards information, photos or videos posted about the birds.
In comparison to Pikitia, both the Facebook pages are similar when it comes to being interactive and chatty in an informal
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3. Sales: What are some of the purchasing possibilities for both your chosen company and Pikitia Postcards, describe the method of displaying, and the initial impact of, their website Home page photography.
: Both the Facebook pages offer a wide range of sale/purchasing possibilities.
Wingspan: When the “shop now” tab is clicked it takes you directly the official website of this organization. Here you can buy a lot of things like souvenirs, printed caps/ t-shirts, fossil replica, admission tickets, posters, calendars, gift cards, post cards etc. The method of display is categorical and category of choice can be chosen which further takes you into a wide range of products available for the same category. They also display a lot of professionally taken pictures of customer’s encounter with birds, which impacts new costumers to go and experience the

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