They want to know that the work they are doing is meaningful and that the organization needs them as much as they need the organization. Westjet’s focus on the individual can be referred to as a People’s proposition; “ a proposition that motivates those working for or with the company to execute the strategy” (Kim, 74). Through programs like the Employee Share Purchase Plan in which, “the average WestJetter contribution was 15% of base salary; with 86 percent of the population participating” Westjet showed their employees that there was a connection between their hard work and the profitability of the company and the individual. In such a large industry, approaching the leadership from the bottom-up allows people who would otherwise not feel as connected to the cause to feel as if their work is making a real impact on the …show more content…
Westjet created a program known as the Culture of Care. This program believed that, “ if we as a corporation take care of our people, then our people will take care of our guests, and our guests will take care of our profits” (Westjet, 2-3). In order to accomplish this, Westjet created a system in which individuals helped each other in times of need complete their jobs; “ Westjet’s pilots often tided the cabin between flights, and they packed bags on the aircraft when necessary” (Westjet, pg. 9). This willingness to help get the airplane off the ground on time shows that the employees of Westjet had come to fully understand what it means to be part of something larger and that their success is based off the success of the company. In Simms it says, “ structure reflects some of the underlings ways that people interact with one another in and across jobs and departments” (Simms, 274). By creating an atmosphere in which individuals were willing to go above what they were hired to do, for the good of the company shows that Westjet had been successful in connecting their employees throughout the organization. The structure that Westjet was able to create showed how valued the individuals felt within the company and how they were willing to go