It is also considered to be “an exceptionally rich, complex, fluid and important sub-field among those that populate the overall field of communications studies.” (Jay G. Blumler, Brants, Voltmer and Beus, 2011). The role of political communication in the years following the Second World War was of major importance due to the extreme vulnerability of the worldwide economy and infrastructure and the overall devastating influence on people’s lives who were all directly or indirectly involved in the most disastrous conflict known to humanity until present days. The biggest goal at the time was for people to find a way through which global peace could be maintained and to recover as quickly as possible from the nightmares of the war. The universal desire for peace and unification after the devastating effects of the global …show more content…
The contemporary communication environment created by the digital and broadband convergence of technologies now poses major challenges to political campaign communications as we have known them since the war (Negrine, 2008). The third and current stage of political communication is closely interconnected with the ongoing technological progress of today’s dynamic world and only the future will show us in what ways it is going to continue changing in the following