The Role Of Cognitive Dissonance In Politics

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In Politics cognitive dissonance is often used as a strategy to persuade voters. Cognitive dissonance is when a action conflicts with beliefs or preferences, as a result people change their beliefs or preferences to match their actions; “But precisely how to move voters successfully is a matter still not fully understood—and the raison d'etre for political strategists and pundits” (Paragraph 1).
Harvard and Stanford universities have concluded that political attitudes are often a result of one’s own actions. These political attitudes can change as a result of cognitive dissonance, “…people adjust their political preferences in order to downplay cognitive dissonance…”(Paragraph 7). Cognitive dissonance results in uneasiness because actions defy

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