Secondly, the anti-GMO movement is another disadvantage of genetically modified sugar beets. In recent years, many consumers and companies have moved away from genetically modified products, which could prove harmful to the sugarbeet industry since most of its makeup is genetically engineered. In 2015, director of product transparency at the Hershey Co., Deborah Arcoleo, stated, "We started reformulating Hershey's Kisses, Hershey's milk chocolate, and Hershey's milk chocolate with almonds, to move from beet sugar […] and that's complete. Now we're looking to do that across the rest of our portfolio" (Charles, 2016). In the same article, Dan Charles also mentions that at least a third of the American Crystal Sugar Company is converting their
