Tea Discourse

Tea emits a soothing atmosphere of acknowledgment and acceptance while its nutritional benefits give its consumer a reason to keep drinking. Recently, more and more Americans have fully grasped the importance of nutrition and how what we put into our bodies incredibly impacts how we feel. A trend of “Low fat” “Sugar Free” and “All Natural” products has risen and everyone wants to be a part of it. I even noticed this fad taking over my own mother when my favorite snacks started disappearing and gluten free, wheat free, zero fat, low glycemic index, and negative carb baked kale chips took their place. Like seriously is that grass? Nevertheless most mainstream companies saw an opportunity for expansion and have modified or created new products …show more content…
For these products it is the marketing strategies that are used to get people to do something in this case buy the particular green tea. The rhetors are the three companies who produce these products. Each individual brand exists by a particular set of values while their purpose and expectation is the same, to sell a product. Exigence is a “problem or need that can be addressed by communication.” Again for this example the exigence is two parted. The company wants to sell this product but the consumer also wants this tea to fufill their “expectations/needs.” According to Keith Grant Davies “a business communicates with its audience in order to persuade them to buy a product”. If this is true I argue that these drink companies are communicating to this new era of health conscious consumers by specifically targeting their marketing techniques towards them. Who? What? Where? When? How? Why? These are all questions that help explain the issue at hand other wise known as the states. The constraints or limitations placed upon these products include a limited amount of advertising space and a limited amount of shelf …show more content…
A green foil surrounds the top of the bottle accentuating the other green details of the product. This foil is detailed by a pattern of brown leaves that are again incorporated as a relatively large seal on the bottle. This product definitely gives its consumers a homey feeling of comfort. As you sip this tea you imagine yourself relaxing with family in a remote cabin in that beautiful valley depicted on the bottle. As opposed to other drinks, which might want to make their consumers feel cutting edge or fresh this tea takes its consumers, back to the comfort of their hometowns by its simple welcoming image. The rising sun in the image just giving a twinkle of light over those mountains gives the consumer the support of a new morning where all is how it should