Interactivity In Film

Improved Essays
Tassel (2001) claims that, “Interactivity is a fascinating topic that reaches into human beings’ deepest desires for personal connection and communication.”
Interactivity is a function that is used in digital Television. Interactive Television offers new ways to improve programme content with on-screen complementary information and other features such as choice of camera angles as well as on-screen viewer polling which is accessed through the Television’s remote control (Beattie 2004). Tassel (2001) addressed that, “Interaction is the way people create relationships, which are formed and sustained through repeated interactions over time.” Keeping the audience invented and entertained at the same time is key, it states to them that your work is great, entertaining and exciting, which will make them loyal to one’s own projects. Creating a fan-base is very important for success, it guarantees views for your projects. The term is used by content providers, by creative people as well as companies that design and manufacture equipment (Tassel 2001). Interactivity has also been research in many other fields, including business, communication, artificial intelligence, cybernetics, ergonomics, education, human factors, psychology, electrical engineering, industrial engineering, computer science, information science, library science, linguistic and medicine (Tassel 2001). The term has also been linked with film, where films try to immerse the audience into the film and experience it differently (Charles 2012). Companies such as Blumhouse take advantage of this and create their own Interactive films. The most popular interactive film produced by Blumhouse is Fifteen. Blumhouse made the first ever live Periscope horror movie Fifteen.
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The film was shot live with a camera showing the point of view of the killer, during Halloween. The film was very unique as it showed the actions of the killer, which is the opposite of what we usually see in horror films. Interactivity was key in this film as the entire film was shot live, where the killer would look at the camera and communicate with the audience. He would ask questions, state his intentions and he also explains what he will do before he does it. The audience were also able to communicate back via online chat. This gives the audience the sensation that they are in a one-on-one communication with the actor, telling them what to do as well as feedback. As Tassel (2001) explained, “When a viewer watches a program, there really is no interaction except for the ability to change channels or turn off the TV set”. …show more content…
Although this might be the case, some Television channels have taken new approaches to featuring programs that integrate interactivity by incorporating the internet and telephones within them. Telephones provide the users with a person-to-person interaction while the internet is mostly a person-to-machine interaction (Tassel 2001). Some channels that require internet connection can also take the advantage of putting polls in their channel where users can vote using the Television’s remote control. With films, it is very similar to Television, as people would need an internet connect to fully experience interactivity within films. Television films require audience to sit closely and watch the film, with no input from the viewer whatsoever. This can get boring easily, especially if the film doesn’t have thrilling and exciting moments throughout the entire film (Bolter & Grusin 1999). Although it’s very hard to incorporate interactivity within Television, some stations and companies try their best to engage with the audience, even if it’s minimal interactivity. An

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