Objectification theory (Fredrickson & Roberts, 1997) is based on the view that contemporary Western culture is one which sexually objectifies the female body, in which women and girls are socialised to view and treat themselves as "objects to be looked at and evaluated" (p. 177). Sexual objectification has permeated Western culture through visual media and occurs through a variety of mediums including pornography, films, visual arts, advertisements, television, music videos, magazines and photography (Fredrickson & Roberts). It is suggested that sexual objectification results in the observer’s perspective being internalised by the individual, an effect which has been termed ‘self-objectification’ (Fredrickson & Roberts). …show more content…
The theory suggests when the view of one’s outward appearance does not live up to cultural standards; the result is an increase in the likelihood for individual's to experience body shame and anxiety (Fredrickson & Roberts). Meanwhile, opportunities for rewarding experiences and the awareness of internal bodily states are decreased, due to one’s preoccupation with their physical appearance (Fredrickson, Roberts, Noll, Quinn & Twenge, 1998). In addition, the consequences of self-objectification may contribute to a number of mental health risks that affect women, including depression, eating disorders and sexual dysfunction (Fredrickson & Roberts). However, such influences may not necessarily remain stable over the lifespan, as suggested by Tiggemann and Lynch