The iceberg model
An iceberg has only one-fourth of its volume above water and the rest of its volume is beneath the surface in the sea. Culture has some components which are visible like custom and behaviors but other components like attitude, thinking styles, self-image etc are hidden beneath the surface. In an inter-cultural business environment, people tend to judge foreign people’s behavior based on their own cultural background.
I have learned this theory in the first course of International Management and Business Negotiation in Pforzheim Hochschule. This theory basically wants to indicate that we should focus on reasons and motivations beneath the behavior. During this internship, I have met many working issues …show more content…
And in IFA trade show, she told me not to directly introduce the potential and uncertain business partners to the CEO. Stephanie considered Chinese side was so rude to her but the reason that my colleagues from Shanghai preferred to talk with me was to communicate more easily and faster, and also Stephanie never replied her email. From this issue, I have learnt that all the people in a company want to do their work well, but everyone’s different thinking style and working style are the result of the prejudice and misunderstanding between each other. If you feel being violated and don’t start defending yourself and become emotional right away, instead, it’s better to calm down and try to find the reason why your colleague does that. Most of time, it is just matter of different culture and different ways of …show more content…
It took place more and more times that our customers returned the order to the retailers. I realized Phicomm smart phone were in good sales due to its cheap price and high cost performance ration. Its rival, Huawei, has been developed to a relatively large economy of scale and it switch to a high investment on technology exploration. For instance, Huawei has employed around 3000 technical engineering who owns telecommunication doctor and master degree in Huawei Germany. Huawei no longer competes in smartphone market only depends on its low price, but high quality and updated product